Virgin Atlantic launches text messaging service

Virgin Atlantic is preparing to launch an in-flight text messaging service which will allow passengers to have their questions answered at 35,000 feet.

Passengers can text questions from their seat-back TV screens to a land-based answering service which promises to answer them within minutes.

The Richard Branson-owned airline says users can ask questions on any topic they like.

"It's a great way to ask for a recommended bar in New York, what's the best way to get over jet-lag, or what's the best way to chat up the cabin crew," a Virgin spokeswoman told Reuters.

The service’s launch comes as airlines are attempting to increase non-ticket sales.

However, sending text messages from mobile phones is still prohibited due to interference issues.

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Reader comments (1)

  1. ilana fox ilana fox

    Communities and UGC Editor at Associated Northcliffe Digital

    3:01PM on 15th August 2006

    So what they're proposing is a Virgin-style AQA, with a geek or two connected to Google on the ground? Innovative. And it is bloody expensive to send text messages from Virgin planes, too.

    I'd rather use a guidebook.

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