Gary J. Nix
The social media blue birds have been working hard this week and it has resulted in: Twitter #music and keyword targeting for advertisers.
These new services are proof positive that Twitter fully intends to grow into a formidable channel for both users and businesses as they look for new ways to collect consumer information while coupling that with ways to monetize in a less intrusive way.
The interwebs have been ablaze with news of Facebook’s newest change for a good week. Today, they made their official announcement about upcoming changes to the News Feed.
We knew it was coming, but what does it mean?
If you didn't already know, on this side of the pond, the Super Bowl is a pretty big deal. With all of the hubbub around the commercials, halftime, parties, and happenings in the host city, it is also a time when the social web lights up even more than the game, no disrespect to the blackout.
So after being an active member of the second screen club, I decided to take a look at some of the preliminary numbers from one of the biggest events of the U.S. year.
When we think of social media in the US, we think of popular channels such as Facebook and Twitter.
However, there is one that is often overlooked but is just as important in your integrated marketing mix: email.
Email marketing’s intent and the behavior it tries to produce is similar to the other social channels and this will prove why the rumors of email marketing’s demise are greatly exaggerated.