Guest Author

Science is key to email marketing success

In the past few years the travel industry has formed such a close relationship with the internet that travel web sites became the equivalent to operators shop fronts.

They achieved this by keeping pace with the high speed world of e-commerce and offering customers the possibility of booking their travel with just a click of their mouse. The industry adapted to the internet business model very quickly and is now reaping the returns from this.

Opinion - Search paths to success

By Andrew Hood, Lynchpin Managing Director

The concept of keyword success is hardly new. The growth of search marketing has, arguably, been fuelled by the ability to track the sales delivered by individual clicks, conversion rates and keyword return on investment.

The 100th birthday of the press release

Guest blog by Greg Jarboe

October 28th was the 100^th birthday of the press release. Internet marketing executives who are interested in the future of the online press release can learn some important lessons from the early history of public relations.

Ivy Lee, who some consider to be the father of modern PR, invented the press release on October 28, 1906. One of his first clients was the Pennsylvania Railroad in the US. Following a major accident in Atlantic City, NJ, Lee not only convinced the railroad to distribute the first press release, he also invited reporters to the scene of the accident and provided a special train to get them there.