Rhian Simms
Creative, commercial and experienced online marketer with cross-industry experience in digital marketing / eCommerce management positions. An 8-year career to date from planning, strategy, campaign management, delivery, reporting, analysis, forecasting, people management and budgetary control. Sector experience includes retail, charity, travel, and utilities.
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When it comes to abandoned baskets, all digital marketers worth their salt should be thinking about how to get their hands on every penny that is not being converted on their websites.
Of course we know that through price, stock or postage checking, all abandonments aren’t truly lost customers, but that doesn't excuse the whopping 73% of purchases that are left idle.
A significant chunk of idle baskets therefore are shoppers who are in the purchase phase and should be followed up with a targeted email.
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by Rhian Simms
26 April 2013 10:11am
3 comments
Since it was announced a few weeks ago, we've seen a lot written about yet more changes to Facebook from our friends at 'Zuck Towers'.
I thought it might be worth looking at what the changes could mean for brands and how they should respond.
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by Rhian Simms
04 April 2013 11:32am
2 comments
Watching TV whilst browsing the internet has been around for as long as I have been using the internet.
It used to be because we needed something to do whilst waiting for slow dial-up connections to download content, but nowadays multi-tasking via a 'second screen' or 'dual screen' is part of our everyday routine.
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by Rhian Simms
20 March 2013 11:53am
10 comments
With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix.
It might be that users are price checking, or that they intend to complete their purchase later or on a different device, so in truth, these may not all be genuine abandonments.
Either way, with the help of analytics integrations or third-party suppliers, marketing managers are proactively trying to recover that 'low hanging fruit' through abandoned basket emails, and with different creative treatments, messaging and abandonment times, there is quite a spectrum of tactics being employed to do so.
Unfortunately, as with a lot of campaigns it seems that 'getting it live' is where attention ends, leading to little or no ongoing optimisation.
So I thought I'd take a look at some of the good, the bad and the ugly of what I've seen recently whilst shopping online.
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by Rhian Simms
11 March 2013 10:21am
10 comments
Most people in digital are now au fait with the idea of attribution modelling, if not the reality, but in the year of 'big data', how many of us are really crunching the numbers to identify the key periods in which to invest?
I'm not talking about knowing when the peaks are and throwing money at them. I'm talking about really understanding when you need to invest in order to assist that peak before it's even happened.
Think lead times. Think objectives. Think overall channel attribution.
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by Rhian Simms
07 February 2013 11:17am
1 comment
The internet has become so integral to our everyday lives that even the most old-fashioned items on the Christmas 'to do' list have now been transformed.
So it's true that in some situations, we actually can't live without technology, but metaphorically speaking, could you have survived Christmas without it?
Here's my top 10 ways in which the internet changed Christmas in 2012:
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by Rhian Simms
03 January 2013 10:08am
2 comments
Like it or not, social networks are now a vital part of our lives, and whether we're keeping in touch or consuming news or trends, most people wear a number of caps when socially not-working.
So how do we feel about the idea of Big Brother 'helping' with these daily routines?
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by Rhian Simms
17 December 2012 13:09pm
6 comments
