The next few years will be interesting for Apple. With innovation inevitably slowing and consumers becoming aware of its incremental design tactics there will be worries in the camp.
But regardless of these growing concerns, there is no question that Apple is still marketing in a way which is incomparable to any other brand.
While the company is still innovating in its marketing output, we should take a second to learn a thing or two…
If online video shares translated to sales then the mobile landscape would look drastically different, but unfortunately for Nokia its phones haven’t proved to be as popular as its ads.
New research from Unruly shows that Microsoft’s most recent acquisition received 17% of all online video shares among smartphone brands, second only to Samsung which dominated with more than half (52%) of shares.
Apple came a lowly third with 9.4% closely followed by Sony (7%) and Blackberry (6.7%).
However Samsung’s impressive performance is thanks to the high number of videos it has launched over the years, so it’s potentially a case of quantity rather than quality.
Everyone thinks content marketing is the only way to win a market.
Here's a little story that might disprove that.
I hate naming names, but there’s a company out there which just doesn’t get content marketing.
It’s a big tech company with excellent products. But it hasn’t yet figured out that people really don’t care about products.
"Brand" will always be a nebulous term. Arguments rage about its true value. Although recent research shows that it can be responsible for nearly 15% of your total worth (Or much, much more, if you’re J.K.Rowling) It’s still seen by many as the ultimate wooly metric.
There’s no doubt that being a household name will improve your chances of success in social, but just how far will it take you?
I’ve taken a look at the world’s top ten brands, and matched up their profiles across the biggest social media platforms.
Let’s see what’s in a name...
Flat web design and skeuomorphism are two design approaches that could not be more different. In terms of opposites we’re talking a level equal to Take That vs. Slipknot, Barcelona FC vs. Accrington Stanley, The Godfather vs. Legally Blonde, basically, they are not similar!
Microsoft and Apple have been at the centre of this design battle and fans of both companies have been equally passionate in their arguments for the pros of their particular approach for more than a year.
However, in terms of the future, short term at least, one 'team' seems to have been victorious. But is this a defeat, or is the supposed defeated team actually happy to lose the battle knowing that they shall win the war? I’m talking profits!
This blog post attempts to answer that question while looking at what exactly flat web design and skeuomorphism are and the pros and cons of both.
It also discusses the recent shake up at the top of Apple and whether the actor Chevy Chase prefers flat web design or skeuomorphism (yep, you read that right!).
In the Post-PC era, designing to delight customers is the currency of persistent advantage. This intensifies competition to own user experience and valuable customer relationships through it.
Last week Apple updated Logic Pro X, its high-end audio software aimed at music professionals. A big part of its new coolness is that it comes with a free companion app which allows iPads to be remote input devices to the processor-intensive audio editing program.
This means you can play an instrument or work a mixing board control wirelessly across a studio or a venue, while your Mac runs the full Logic Pro software and processes the incoming signals.
Around this time last year I wrote a post looking at which of the top 10 UK retailers use Pinterest.
Back then Pinterest was the new kid on the block with bags of potential for building brand identity and driving sales.
To find out whether those brands have persisted with Pinterest or decided the grass is greener over on Google+, I’ve revisited the same retailers to see whether they still use the network and how their strategies have altered.
The findings are below, but for more information on this topic check out our Pinterest for Business Report or our blog post on how the top 10 US retailers use Pinterest...
This time last year I looked at the mobile sites for the UK’s top 20 retailers to see which offered the best checkout process.
I found that there were a number of common flaws, such as forced registration, but in general the standard was quite high.
However I was also surprised to see that eight of the retailers were still relying on desktop sites.
As 12 months has now passed I thought it would be interesting to see whether the situation had changed at all and find out which retailers have made an effort to upgrade their sites.
Some people refer to the two sides of marketing as art & science but I prefer the term a colleague of mine established: magic & logic.
The term magic works for me as it is about creating an event, an interaction that is able to establish some form of emotional connection.
But logic is increasingly important to a brand as it strives to be consistent and successful in delivering to the needs and expectations of its customers at every point of interaction.
I believe a good marketer needs to be competent in both.
Super Bowl Sunday is no stranger to surprises. With brands spending countless millions on Super Bowl ad campaigns, doing the unexpected or revealing something new on America's biggest day in sport is a no-brainer.
One of yesterday's surprises came courtesy of an ad Paramount Pictures ran for the new Star Trek movie, Star Trek: Into Darkness.