In the run up to Christmas 2013, it seems that online fashion retailer ASOS is the top UK brand on Pinterest, generating 1,728 shares per week.
These findings come from the latest study by Searchmetrics, based on the top ten UK retail sites.
Every company in the top 10 has set up its own official Pinterest page, largely as a result of the image based platform becoming the third biggest social network globally and increasingly responsible for driving traffic towards ecommerce.
ASOS has recently redesigned its homepage to put added emphasis on content marketing, and already has a strong cross-platform strategy when it comes to social.
Here’s some more stats that highlight ASOS’s success on Pinterest.
As we approach the end of the penultimate month of 2013 it’s time to round up some of the most interesting and noteworthy social campaigns we’ve seen in the past 30 days or so.
This time it includes efforts from MTV, Red Bull, Manchester City, Sony and ASOS.
If you’ve spotted any other decent social campaigns in November please flag them up in the comments...
A few months I signed up to newsletters from a number of different fashion retailers in order to evaluate their welcome emails.
This means I now have an inbox full of marketing messages, which feature a surprisingly high proportion of deals and special offers.
What’s even more surprising is the lack of mobile optimisation among these brands.
The full list includes some of the world’s top online retailers, such as Macy’s, H&M, ASOS, Boohoo, Rue La La, House of Fraser, Schuh, Nordstrom, Mr Porter, American Apparel, Reiss and Office.
Yet of all of these, only four brands had any success in rendering emails properly on my Android phone.
Jeans are apparently the most difficult item of clothing to buy online, according to a new consumer survey.
Almost a third of shoppers (29.5%) identified jeans as the trickiest product to buy, followed by shoes/footwear with 18.2%.
There were also a number of bizarre responses to the open-ended question, including Appalachian dance outfits and Elizabethan ruff, however it's safe to assume that the customer experience of buying jeans is a more pressing concern for most online fashion retailers.
Despite having an iPhone app for more than a year ASOS waited until last week to finally unveil the Android smartphone version.
It’s been a long time coming and as a regular ASOS shopper I was keen to try it out.
At the end of last week ASOS unveiled a new design for its men’s and women’s category pages, with a strong focus on product ideas and fashion content.
The retailer has totally overhauled the old homepage, which had a fairly standard layout with product categories down the left and a large carousel promoting various ranges.
It’s certainly a bold revamp and requires a lot of scrolling to take it all in, but it’s not too dissimilar to H&M’s ’& Other Stories’ off-shoot.
We write a lot about ASOS on Econsultancy, largely because it’s one of the best in the business. So to find out more about the retailer’s wider ecommerce strategy read our blog posts on its excellent on-site SEO and how it uses Facebook, Twitter and other social platforms.
Or for more on its new homepage, read on...
Product videos are a very effective online sales tool as they give a better view of the item and help to answer any queries the customer might have.
We’ve previously blogged a number of case studies from retailers that have boosted conversions by as much as 160% by using product videos, so the potential impact of the feature shouldn’t be ignored.
But the precise use of video will differ depending on what you’re trying to sell, as clothing retailers will obviously have a different sales pitch to a software vendor. So with this in mind here are six examples of businesses that got creative with their product videos.
And to find out more about how to get creative with marketing, come to Econsultancy's Punch event. Curated by Creative Review, Punch showcases the best of insight-driven creative and forms part of our week-long Festival of Marketing extravaganza.
London Fashion Week kicked off on Friday and social marketing teams have gone into overdrive trying to produce content to keep their fans and followers in the loop.
The action on Twitter focuses around the hashtag #LFW, so being a fashionable guy I thought I’d check out how retailers are getting involved in the week’s events.
All the usual suspects have begun sharing relevant content, so here’s a quick run down of how different brands are using social to make the most of fashion week...
Photo-sharing app Instagram has long since left its hipster roots behind and is now a social network for the masses, which inevitably means that marketers are looking at ways to exploit its popularity.
According to the platform’s own statistics, Instagram’s 130 million active users share 45 million photos every day so there’s plenty of opportunity to gain brand exposure.
We’ve previously looked at nine brands making good use of Instagram and four others rocking the app’s new video feature.
And on that theme, here are nine ways in which brands can use Instagram for marketing...
So here’s the bad news. It’s no longer enough for your site to be ‘usable’ and ‘intuitive’. Today’s best in breed online retailers mastered the usability thing a while back and have long moved on.
To survive in a competitive market your site must also draw customers in, provide ideas, inspiration and help all without being overly attentive and obtrusive.
Whether your site is selling high fashion or stationery, we can all learn something from the most successful online retailers. We used whatusersdo.com to find out what was working best on two big fashion retail sites: ASOS and H&M.
Here are the five key themes both have hit upon to help them to their success.