Posts tagged with 'Google'
Online measurement company Hitwise has run a comparison of search terms associated with Yahoo!, MSN and Google in the US and UK, highlighting some differences in consumers' attitudes to the three portals on different sides of the Atlantic.
The study found that US consumers, for example, largely associate MSN with its portal content while in the UK, the brand is better known for communications tools Messenger and Hotmail.
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by Richard Maven
04 August 2006 13:47pm
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Search engines including Google, Yahoo and MSN have teamed up with The US’ Interactive Advertising Bureau (IAB) to develop ways of better measuring click fraud, according to the
Associated Press
.
Set to be announced later today, the initiative will attempt to develop guidelines that would introduce more accountability into PPC advertising.
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by Richard Maven
02 August 2006 14:15pm
1 comment
The French government has instructed Greenpeace to remove a webpage featuring a customised Google Map with details of the locations of Monsanto’s genetically-modified cornfields.
The ban, issued via a French court, flies in the face of EU law, which states that this sort of information should be made available to the public by governments.
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by Chris Lake
31 July 2006 13:22pm
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Will
Google’s decision to introduce an algorithmic element into its Adwords ‘Quality Score’
spell the end for sponsored keyword arbitrage and add further pressure to affiliates to clean-up their act?
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by Arjo Ghosh
31 July 2006 07:16am
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Google has responded to calls for greater transparency on click fraud by introducing a new tool for Adwords users that displays "invalid clicks".
Google business product manager Shuman Ghosemajumder explains: "The metrics of 'invalid clicks' and 'invalid clicks rate' will show virtually all the invalid clicks affecting an account."
This should provide advertisers with an overview of how Google is dealing with clicks already identified as possibly fraudulent, aka 'invalid', though for many marketers this might not be enough.
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by Chris Lake
26 July 2006 13:22pm
2 comments
Here's LOVEFiLM's Craig Sullivan's weekly digest of the key news affecting the digital media sector.
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by Chris Lake
26 July 2006 11:43am
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Microsoft’s choice of Argo as the development name for its eagerly awaited digital media player has got us thinking about how other mighty digital brands might (or might not) want to draw on Greek mythology for inspiration.
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by Linus Gregoriadis
25 July 2006 14:07pm
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Click fraud remains a growing problem for search engines and online advertisers, according to a study by US-based consultancy Click Forensics.
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by Richard Maven
18 July 2006 11:57am
1 comment
The online advertising market seems to be on an inexorable path of steep growth.
No less an advertising authority than Sir Martin Sorrell, CEO of the advertising behemoth WPP, was yesterday reported as saying that he expects online advertising to double in a few years.
"About 15% of our business is internet, and this will be 30% in 10 years," he told the New York Sun.
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by Linus Gregoriadis
14 July 2006 13:02pm
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Paul Graham, one of the founders of web incubator Y Combinator, says we’re not in a bubble, and he’s right. There’s way too much talk about this mythical bubble. It ain’t a bubble, folks.
However, I think Paul is wide of the mark on a number of his assertions made when interviewed by Ian Delaney, who is currently writing a book on Web 2.0. Paul says he has spotted “a social trend that will last”, namely: “the startup world will increasingly be ruled by technical people rather than business people”.
God forbid!
I’m amazed that a savvy investor would think that way. Paul is a hacker himself of course, and a successful entrepreneur to boot, so I could be wildly out on this one. It just seems… wrong… on… so… many… levels…
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by Chris Lake
13 July 2006 20:50pm
2 comments
