Posts tagged with 'Research'
has released an interesting study that indicates paid search is only slightly more effective than optimisation when it comes to conversion rates.
The research, which focused on 20 major B2C sites over the first eight months of this year, basically suggests that neither paid or organic search advocates are right to claim their methods are better.
Ofcom has warned that the EU’s proposed Audiovisual Media Services (AVMS) directive could force new media companies to relocate outside Europe.
The UK media regulator said research it had commissioned from RAND Europe showed the proposals could “significantly increase regulatory costs and uncertainty” for multimedia firms.
Vinny Lingham’s blog has carried some interesting research into cookie deletion – an area which has not been studied in depth but affects user privacy, as well as advertisers’ measurements and conversion rates.
The research will also be of great interest to affiliates who may not be getting the credit they deserve.
Traditional media companies are
increasing their share of online advertising budgets
at the expense of big internet players such as Yahoo! and Google, according to research by New York-based private equity firm
Veronis Suhler Stevenson
If you’re watching the Web 2.0 scene in the UK then you might be interested in some thoughts on the annual d.Construct conference I attended last Friday.
The popularity of sites featuring user-generated content (UGC) has increased dramatically in the UK over the last year, according to research by comScore.
Recent moves by social networking sites into the digital music business have been backed by a new report.
The 2006 Digital Music Survey, carried out by Entertainment Media Research, shows the likes of Bebo and Myspace have a strong influence over the way listeners’ discover and purchase music online.
Not content with 30% of the UK retail market and a huge lead in the online grocery sector, Tesco has announced an aggressive drive into home shopping for non-food products.
In what is seen as a major challenge to Argos, the retailer is preparing to launch an internet and catalogue service that will offer customers a range of 8,000 goods.
Tesco is winning the
online supermarket war
in the UK, although Sainsbury’s internet customers spend more per order and incur lower delivery charges, according to a new study.
The British public still consider traditional media brands to be far more trustworthy than blogs, according to a survey commissioned by
interactive marketing company Telecom Express