Many businesses have shied away from online reviews because of the fear that bad reviews will ruin their business. But it’s just not true.
Everyone knows that no business is perfect and that sometimes things can go wrong.
So, across-the-board five star reviews should always be taken with a pinch of salt as it’s inevitable that someday, someone, somewhere will have been less than ecstatic about the company they bought from.
Product and service development is all about risk. We take on a range of market, design and technical risks in order to gain rewards – new products, better conversion rates, increased market share, improved margins, etc.
Sometimes, however, the risks win. Projects fail for a whole host of reasons: our aspirations run ahead of the technology; we fail to find a commercially feasible solution to design challenges; our competition beats us to the punch. The list is almost endless.
And too many items on that list are entirely manageable. Poor internal communication. Ill-defined scope. Failure to engage key stakeholders. Unrealistic estimates. The project management literature has been calling out such risks for decades.
We know how to solve these problems. We just don’t do it.
That’s the real failure on many of our projects: we fail to see and manage the basic stuff.
Consumer reviews are very valuable, both for the sites displaying them and the customers using them to help with their purchase decisions.
However, the credibility of reviews has come under attack over the past couple of years, with lots of examples there are plenty of examples of brands that have been caught out.
As it stands, online customers tend to trust reviews more than most sources, except recommendations from family and friends, but that could change.
Reevoo has just published a plea to Amazon, asking for the online retail giant to ditch all but its verified reviews.
So, should Amazon heed this plea?
Many fashion retailers are feeling a pressure on their margins due to delivery costs and price deflations.
This is a tricky area for fashion sites, as they have higher than average returns rates due to the fact that customers cannot try items on before buying.
This article looks at a few ways on how to combat this downward trend.
One of the most effective techniques you use on your ecommerce site to increase the confidence of buyers is 'social proof'.
Social proof is the phenomena where people tend to believe that the decision and actions of others reflect the correct behaviour in a given situation.
Here are 11 examples of social proof in action on ecommerce sites.
Some obvious, some more innovative. Please suggest any other great examples you've seen...
26% of consumers access customer reviews and consumer conversations on mobile devices for PCWorld and Currys. This trend is only going to accelerate.
Retailers and Brands must ensure they provide their customers with a seamless mobile experience that includes all their social elements.
They cannot afford to wait. Those who fail to will simply lose customers.
A few weeks ago, I wrote a post asking whether online reviews could work in an offline setting, and the consensus was that this could be a useful tactic.
To find out more, I spoke to Kia's John Bache, as well as Reevoo's CEO Richard Anson to find out more.
Kia has been using Reevoo reviews in its print and TV ads, as well as in its showrooms. It has worked well so far, and provides a lesson for other automotive brands.
We all know that consumer reviews work online, so it makes sense to apply this tactic in an offline setting, on TV, print ads and elsewhere.
I'm writing this as a result of the recent launch of Reevoo Everywhere, a new product designed to enable brands to use reviews across different channels, but it's perhaps surprising that this hasn't been tried before, or at least not so I've noticed.
So, can this tactic work, and how can brands use reviews offline?
Despite the ecommerce industry booming, retailers need to be aware of some of the potential pitfalls of an environment where consumers are unable to touch, feel or try on new items before they buy.
This, coupled with the 'cooling off period’ means return rates are much higher for online retailers than they are for their bricks and mortar counterparts.
Here are some tips for online retailers, which should help them to think and act smarter with their returns policies...
Recently, the New York Times published a review of the Tesla Model S electric car.
The review, written by a well-known journalist, John Broder, was titled Stalled Out on Tesla's Electric Highway, and as the title suggests, was not favorable to Tesla. According to Tesla CEO Elon Musk, a well-known entrepreneur, Broder's review was, amongst other things, "bogus." Not one to shy away from the spotlight, Musk took to the web to prove he was right.