The Guardian, seeking to appeal to a more international audience, recently changed its domain name from guardian.co.uk to theguardian.com.
It seems that the newspaper's traffic has dipped as a result of the migration, with some tools showing a drop in key metrics which affect its rankings.
We have first hand experience of this issue at Econsultancy, as we migrated our domain back in 2009, with a drop in referral traffic from Google being the consequence.
So, has The Guardian handled this migration correctly, or is there more that Google should have done to help such a massive site with the change?
I've started rounding up notable posts each month, with aim of ensuring our dear readers never miss a useful article, or a blog post that can make you feel a bit more of a jedi.
Here's the roundup from September, with 10 posts for you to bone up on SEO, analytics and the like, and three posts to sit back and enjoy with coffee.
Google+ is never far away from controversy or a heated discussion, be it what affect it has on organic search rankings or whether or not the 359m members (May 2013) actually use the platform or not.
Whatever your thoughts on Google+ as a platform the one area you can’t deny is the improvement from brand participation and content generation.
A few months ago the post on do the top 20 US retailers care about Google+ implied that the big retail brands out there don’t create enough content or receive enough engagement to warrant sufficient investment, which inevitably leads to a poor user experience.
While in theory the top 20 US retailers 'should' understand how to use Google+ and reap the benefits, looking at the summary it’s clear that some of them don’t.
That’s not to say they don’t care about the platform, more likely the potential value has not been demonstrated properly or what future benefits in organic search considered.
Not content with taking away the little keyword data we had left this week, Google has again surprised the online marketing industry with a brand new algorithm.
There isn't an awful lot of detail out there right now, though Search Engine Land has some details, including the fact that this this new algorithm has been running for the past month.
I've been asking some of the finest minds in SEO for their thoughts on Hummingbird...
Images are increasingly important to the customer experience and search yet many sites are not optimised to take advantage.
In the early days of the web images were typically small and of low quality. We all remember the little animated men at work icons that littered the web in its infancy.
However, as users have moved from dial-up to broadband connections, the number, size and quality of images on the web has increased significantly.
The press release, the original tool of the PR pro, is broken.
It happened in stages. First there came email, prior to which press releases had been faxed or posted to editors, the laboriousness of the task forcing PR people to choose their targets with appropriate care and attention.
But with email, you can grab a list and not think twice about bunging it out to all and sundry. The result was laziness leading to abuse.
Then came the SEO industry. The press release’s power for generating link juice was spotted. Stick a press release on a wire and regardless of its quality or newsworthiness, its content and links will get replicated across the web, even on some authoritative domains.
Once again, the result was laziness leading to abuse.
The PR game has changed, but putting personal relationships first and making sure you offer something of value to the influencers and journalists you pitch is more important than ever.
In this four-part series we are walking through best practice and some great PR tools anyone in your marketing department can use to stay on top of in-house PR activity.
In this post: Discovery and Dissemination. We'll talk about how to find the journalists and influencers that are right for your message.
Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation.
Hence content only accessible via infinite scroll simply won’t be seen and therefore won’t make it into the respective search engine results listings.
The good news is there are easy solutions so that infinite scroll poses no problem for search, and in fact can also provide an opportunity to maximise user experience and maximise SEO value in tandem.
Last week kicked off part one of this four part series on tools of the trade and best practice for in-house PR.
This week we will look into 'The Message' and some great tools for organizing around yours. Read on!
Every page you visit on the Internet will return something called a ‘status code’, a code consisting of three numbers that communicate to the requester the status of their request for a particular page.
A 404 is ultimately an error message by default and is a very frequent and recognisable message experienced by every single internet user. 404s are not inherently bad, they exist for a very good reason.
Their ambiguous nature however means that search engines (and your users, and your rankings) will often benefit from some direction on what action to take when they come across them. Without this direction and left unmanaged, 404 errors are problematic.
Here are the SEO impacts and the possible solutions...