Yahoo | Internet Marketing Blog

Yahoo! launches corporate blog

Do you fancy getting to know the boys and girls over at Yahoo! a bit better? If you do then good news. Yahoo! has launched its own corporate blog Yodel Anecdotal aimed at providing users with insights into Yahoo! and the faces behind the company.

by Damon Lightley 04 August 2006 10:27am 0 comments

Search engines to form anti-click fraud alliance

Search engines including Google, Yahoo and MSN have teamed up with The US’ Interactive Advertising Bureau (IAB) to develop ways of better measuring click fraud, according to the Associated Press .

Set to be announced later today, the initiative will attempt to develop guidelines that would introduce more accountability into PPC advertising.

by Richard Maven 02 August 2006 14:15pm 1 comment

Yahoo! Launches New Search Crawler (Slurp!)

Yahoo! recently announced the launch of a new faster, more efficient web crawler. The new crawler ( Yahoo! Slurp as it's known), is designed to navigate through the Web quicker than its predecessor and in the process uses 25% less bandwidth.

by Damon Lightley 31 July 2006 15:11pm 1 comment

Search marketers in Travel and Auto need to look at bigger picture

The results of two pieces of research based on comScore data show how important it is for marketers to build their knowledge of the role played by online research - and Search - in the buying process.

by Linus Gregoriadis 27 July 2006 18:11pm 0 comments

Craig's digital video roundup

Here's LOVEFiLM's Craig Sullivan's weekly digest of the key news affecting the digital media sector.

by Chris Lake 26 July 2006 11:43am 0 comments

What digital giants can learn from Greek mythology

Microsoft’s choice of Argo as the development name for its eagerly awaited digital media player has got us thinking about how other mighty digital brands might (or might not) want to draw on Greek mythology for inspiration.

by Linus Gregoriadis 25 July 2006 14:07pm 0 comments

Click fraud on the rise, according to Click Forensics study

Click fraud remains a growing problem for search engines and online advertisers, according to a study by US-based consultancy Click Forensics.

by Richard Maven 18 July 2006 11:57am 1 comment

Will inventory shortage threaten online ad boom?

The online advertising market seems to be on an inexorable path of steep growth.

No less an advertising authority than Sir Martin Sorrell, CEO of the advertising behemoth WPP, was yesterday reported as saying that he expects online advertising to double in a few years.

"About 15% of our business is internet, and this will be 30% in 10 years," he told the New York Sun.

by Linus Gregoriadis 14 July 2006 13:02pm 0 comments

Rand's lovely new Page Strength Tool

Rand Fishkin’s SEOmoz.org is a great website for anybody interested in SEO as it contains search marketing news, research and analysis. It also hosts a number of tools that can help marketers, including a new ‘Page Strength’ tool.

by Chris Lake 12 July 2006 17:56pm 3 comments

Myspace overtakes Yahoo and Google

MySpace.com has overtaken the likes of Yahoo and Google to become the most visited site in the US, according to a new survey.

Measurement firm Hitwise said MySpace.com had the most visits by US surfers in the week to July 8, thanks to a 132% rise in traffic in the previous year.

by Richard Maven 12 July 2006 14:46pm 1 comment