Posts tagged with 'YouTube'
Google’s decision to move its Shopping product from a free to a paid-for service has coincided with a massive decline in the number of shopping results showing up in universal search integrations on Google.com.
A new report from Searchmetrics shows that in January 2012 shopping results appeared in 20% of universal search integrations, however by December this number had fallen to just 5%.
The steepest decline occurred in October, which is also the month that Google made the switch to a paid-for model.
To be clear, universal search refers to boxes containing additional media, which appear between the actual organic search results and can also generate higher click rates.
Overall the data shows that the proportion of keywords with at least one universal search integration declined throughout 2012. In January the proportion was about 86% but by December it had decreased to 75%.
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by David Moth
03 April 2013 13:37pm
1 comment
You probably haven't heard of Explain Like I'm Five. Only about 250,000 people have.
‘ELI5’ is a subreddit, a stream on the content behemoth Reddit. And it's an amazing example of community in action, one that's been taken to a new level by the people running Reddit recently, with a small move that should be front of mind for any brand attempting to build a community.
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by Matt Owen
20 March 2013 09:38am
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When Google purchased YouTube for $1.65bn in late 2006, some wondered whether the acquisition would be the Web 2.0 equivalent of Yahoo's ill-fated billion-dollar purchase of Broadcast.com during the first .com boom.
It was hard not to be somewhat skeptical: YouTube was an expensive operation to run and was facing the same type of legal assault from Hollywood that basically killed Napster 1.0 years earlier.
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by Patricio Robles
26 February 2013 16:38pm
1 comment
A recent Gartner press release suggested a major change in the way we might interact with ecommerce in within the next few years. Their prediction is that by 2015 fully half of retail customer identities will be based on social network identities. The report’s main thrust is on the impact of this shift on IT and security infrastructure, but what is much more interesting is the potential for a more direct connection between purchase and social identity.
The logic behind this potential growth is the frictionless “log-in with Facebook or twitter” option that allows customers to skip the laborious sign up or registration process. But the obvious question that arises is: What happens when social identity becomes purchaser identity? When you consider the potential meshing of purchase data with social data there appears to be a huge opportunity here for e-commerce sites to improve sales and build loyalty.
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by Dan Weingrod
13 February 2013 15:58pm
2 comments
It's not surprising that Google+ adoption has increased over the past year as Google has integrated the social platform with all its services and YouTube is on the rise as more brands are offering video as part of their content and marketing strategies. But what are the big brands doing?
This morning BrightEdge released their latest Social Share report focusing on social media adoption trends of the top 100 global brands. This quarter, they are focusing on Google with the latest on Google+ and YouTube.
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by Heather Taylor
07 February 2013 15:32pm
3 comments
The Super Bowl is arguably the most important day in advertising, and every year, as much attention is focused on Super Bowl ads as the game itself.
With social media such a big part of brand advertising today, it's no surprise that many observers pay close attention to how social media is used by brands in conjunction with their multi-million dollar Super Bowl ads as outlined in our earlier Super Bowl post.
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by Patricio Robles
04 February 2013 19:35pm
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Much of the attention lavished on social networks as marketing platforms focuses in on large brands, many of which have invested heavily in these channels and can boast about large audiences.
One of the most popular social networks with brands has been Twitter, which is now generating hundreds of millions of dollars a year in ad revenue and may go public in the next year.
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by Patricio Robles
01 February 2013 14:42pm
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Once again we round up six of the best infographics we've seen this week.
The topics include tech trends, Apple's cash reserves, big data, and the best ways to optimise your YouTube channel.
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by David Moth
01 February 2013 09:41am
1 comment
A new search ranking algorithm update has shaken things up for ecommerce managers who have been incorporating video into their search strategies.
According to Google and YouTube, they are adjusting rankings so that videos with more "watch time" are ranked highest. In other words, the amount of time a video is played and, presumably, watched, matters more than how many times people view it.
The solution to this ranking challenge is user-generated video. We know that site visitors are interested in what other customers are saying about your products. People value these honest, objective opinions from those outside of your business.
What's more, user-generated videos are more than informative. They're often funny, which can compel viewers to stay tuned longer.
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by Melody King
25 January 2013 13:14pm
4 comments
Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts.
The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective.
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by Heather Taylor
21 January 2013 16:45pm
2 comments
