Digital Marketing Blog
Press Complaints Commission
director Tim Toumlin has called for a voluntary code of practice to be introduced for bloggers, according to a
report on the BBC website
.
Read more...
by Richard Maven
29 November 2006 17:45pm
0 comments
Yesterday we spotted a big problem with our Google Adwords ads, after noticing that Google is ignoring our choice of landing page. Instead, it redirects people to our homepage.
Why is this happening? And is it happening to your ads? Read on to find out...
Read more...
by Chris Lake
29 November 2006 17:23pm
5 comments
I recently participated in Selfridges' mystery shopper programme, run by ABA Research. The deal is - and it's a crafty one - Selfridges runs its mystery programme in such a way that typical cost-to-business-research is actually a boost to sales.
I originally came across the programme when trying to find a product online. It was a no-brainer to apply, as I'd be shopping there anyway.
Read more...
by Jos Merideth
29 November 2006 16:47pm
3 comments
Hugely popular games site Miniclip has seen its user base increase from 22m to 35m this year, helped by a redesign and the launch of new services and content. We spoke to founder Rob Small about its future strategy.
Read more...
by Richard Maven
29 November 2006 14:45pm
4 comments
It seems the internet is now a growing source of ‘pester power’, as children are beginning to ask parents for toys they have seen online.
A survey, by cashback shopping website GreasyPalm.co.uk has shown the growing influence of children’s’ online activity on the terrible business of parent-pestering.
Read more...
by Graham Charlton
29 November 2006 12:24pm
1 comment
Over two thirds of UK retailers are missing out on potential revenues by not offering their goods for sale online, according to a survey by Barclaycard.
The company said many retailers are reluctant to embrace e-commerce because of the perception that set up costs are too high and that a high level of technical know-how is needed.
Read more...
by Graham Charlton
29 November 2006 11:07am
0 comments
Fast growing social travel site WAYN has raised £5.7m in a funding round led by Esprit Capital Partners.
The move has also seen co-founder of Lastminute.com Brent Hoberman, one of the investors, becoming the site's non-executive chairman.
Read more...
by Graham Charlton
29 November 2006 11:02am
0 comments
New property search engine Zoomf has linked up with community review site TrustedPlaces to offer local information alongside its property listings.
TrustedPlaces’s reviews of local cafes, bars and restaurants will be used by Zoomf to provide background information to property hunters.
Read more...
by Graham Charlton
29 November 2006 10:30am
0 comments
Google has announced it is shelving its social search tool Google Answers in a statement posted on its official blog.
The statement says users won’t be able to pose questions from later this week, and that Google will stop accepting answers by the end of the year.
Read more...
by Richard Maven
29 November 2006 10:19am
1 comment
Seasonal beers are on the horizon at next Wednesday's Lemon Studios / E-consultancy party, taking place in Central London.
Fancy coming along? You can register here (and you can invite your colleagues and friends to register too).
At the time of writing almost 500 people have signed up to attend, and with three days until the registration deadline you should too....
Read more...
by Chris Lake
28 November 2006 16:41pm
0 comments
