| Website | www.foolproof.co.uk |
|---|---|
| Subscription Level | Enterprise |
| Company / Organisation Type | Agency / Consultancy (Other / Not relevant / Don't know) |
| Areas of Expertise | User Experience and Usability, Web Design, Optimization, Customer Experience |
| Industry Focus | Financial Services, Gaming & Gambling, Publishing, Media & Entertainment, Retail, Travel & Leisure |
| Address |
Harella House 90-98 Goswell Road London EC1V 7DF United Kingdom |
| Number of Staff | 61-150 |
| Annual Turnover | £5m-£20m |
| Date Established | 1st September 2002 |
Description
Foolproof is an experience design company with offices in London, Norwich and Singapore.
Our purpose is to create measurably better digital products and services that deliver value for brands and their customers. By understanding the needs of the business and the end-user we guide the design process towards what we call the Win/Win.
Our design approach is collaborative, iterative and evidence-driven, bringing both our clients and customers into the design process to create new and better digital experiences.
Foolproof employs 75 people and has a specialist skillset, giving us the capability to help define the experience strategy and execute solutions through research, design and optimisation. Our team is made up of people from a wide variety of backgrounds including psychologists, researchers, ergonomists, product and interaction designers, social scientists, data analysts and graphic artists.
Our practice spans four main specialisms: Strategy and Planning, Design Research, Interaction Design and Conversion Rate Optimisation.
Client List
188Bet, ABN AMRO, Allianz, Anglian Home Improvements, Autoglass®, AVG, Aviva, Barclaycard, BBC, Belron, BGL Group, BT, Bupa, Buying Solutions, Bwin, Center Parcs, Co-operative Financial Services, DC Thomson, Direct Gov, Direct Line, Easyjet, English Heritage, Endsleigh Insurance, First Direct, F-Secure, ghd, Homeserve, Hoseasons, HSBC, IG Index, Investec, ITV, Leo Burnett, Lifesearch, Lloyds Banking Group, Marks & Spencer Money, Moneysupermarket, MyCurriculum, National Express, Nationwide Building Society, Northern Rock, O2, Ogilvy, P&O Ferries, RAC, Royal Bank of Scotland, Samsung, Shell, RSPB, Santander, Skybet, Tesco Personal Finance, Thomson Holidays, Tracker, Tradefair, Travelsupermarket, Virgin Money, and Wesleyan Assurance Society
Research featuring Foolproof Ltd
- User Experience Buyer's Guide 2011, 21 Feb 2011
- User Experience Buyer’s Guide 2009, 25 Jun 2009
Events Foolproof Ltd has sponsored
- The Future of Digital Marketing 2011, 15 Jun 2011
