| Date | 29th November 2012 (9:00am – 4:30pm) |
|---|---|
| Venue | Raffles City Convention Centre, Singapore, Singapore |
| Duration | 1 day |
| Cost | Free |
About the event
Overview
Digital Cream Singapore is a unique moderated roundtable forum for the most senior client-side digital and brand marketers to discuss and explore the latest best practice on emarketing procurement, business cases, investment, ROI and supplier selection. Attendees will also discuss their future online strategies and compare these with like-minded peers.
The key to the event for senior buyers is to learn about gaining more budget and CFO commitment in digital marketing, better selection and short-listing of partners as well as suppliers and maximizing ROI longer term. There are 10 roundtable topics and each delegate chooses three table topics of their choice, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available. The specific agenda for each topic roundtable will depend on the input of the delegates.
Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, Dubai, New York, Chicago, Shanghai, San Jose and now Singapore.
Each Digital Cream Singapore attendee will receive three months free trial to Econsultancy Silver membership, which provides unrestricted access to 400+ best practice guides, stats compendiums and surveys.
Attendees pick three tables from the following topics:
1. eCommerce & Onsite Conversion Rate Optimisation
2. Online Advertising: Strategy & Maximizing Returns
3. Email Marketing
4. Cross Channel Online Marketing
5. Search Engine Marketing Optimization & Data Analytics
6. Social Media Optimization– Managing, Marketing & Measuring
7. Customer Experience Management
8. Mobile Commerce Marketing & Apps
9. Strategic Content Development, Curation & Marketing
10. Social Media Tools & Best Practices
About Econsultancy's peer-to-peer roundtable events
Programme
09:00 – 09:30 Registration and coffee
09:30 – 09:45 Welcome and introduction
09:45 – 10:15 1st Keynote: Chris Lee, ''It's not just about social, it's about content."
10:15 – 11:30 1st Roundtable session
11:30 – 12:00 Morning break (Coffee/Tea and Canapes will be served)
12:00 – 13:15 2nd Roundtable session
13:15 – 14:15 Lunch (Buffet)
14.15 - 14.45 2nd Keynote: Eu Gene Ang, "The challenges of online reputation management''
14:45 – 16:00 3rd Roundtable session
16:00 – 16:30 Moderators' Panel Round up and closing remarks
16:30 – 19:00 Reception & networking (Drinks & Canapes will be served)
Who should attend?
Digital Cream Singapore is free to attend for senior client-side digital marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations and online retailers.
The list of invitees will include 120 heads of digital teams of large online players and e-commerce sites. Delegates will have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.
Who came last time?
Some of the attendees who have come to our global roundtable events include:
- Online Director, American Express
- Head of Marketing Communications, Barclaycard
- Head of Global Marketing Planning, BBC Worldwide
- Manager, Digital Analytics & Optimization, Calvin Klein
- Head of Website Marketing, Capital One
- Strategic Planning Director, Coca-Cola Enterprises
- Director, Online Marketing, Condé Nast
- Global Social Media Manager, Dell
- Global eMarketing Leader, DuPont
- Head of Digital Media, Dyson Ltd
- Senior Manager Strategic Partnerships, eBay
- Global Marketing & Communications Director - Strategic Growth Markets, Ernst & Young
- Executive Director, International Ecommerce, Estee Lauder Companies
- Senior Online Marketing Manager, Forbes
- Digital Marketing Analyst, GSK
- Head of Online, Hiscox
- Digital Marketing Manager, Honda
- Head of Digital Marketing and Propositions, HSBC
- Senior Digital Marketing Specialist, Johnson & Johnson
- VP - Marketing, JPMorgan
- Digital Manager, Kellogg's
- Digital Director, L'Óreal
- Search Marketing Manager, Marks & Spencer
- Senior Manager, Online Marketing & Merchandising, Marriott International
- Global E-Business Director, Mars Drinks
- Director, Digital Marketing, Mercedes-Benz
- Head of Media, Monster
- VP Digital Marketing, MTV
- Director, Digital Strategy, NBC Universal
- Global Digital Manager, Nokia
- VP/Global Events, PR Newswire
- Manager, Email Strategy, QVC
- Director, Online Marketing Operations, Random House
- Group Communications Manager, Santander
- Director of Marketing, Siemens
- Head of Multi-Channel Retailing, Sony Europe
- Digital Operations Director, Telegraph Media Group
- Marketing Manager, Thomson Reuters
- Online Marketing Manager, Time Magazine Europe
- Head of eBusiness, Virgin Atlantic Airways
Who is coming?
| Regional Search Marketing Manager, RS Components Pte Ltd |
| Head, Remote Banking, Singapore, Standard Chartered Bank |
| Mobile Marketing Executive, Telenor |
| Head, Digital, American Express Singapore |
| Assistant Director, e-Business, Nirwana Pte Ltd |
| Regional Marketing Manager, Eastspring Investments |
| Global Operations Director, China Search International |
| Consultant, Independent |
| Senior Executive, Agency for Integrated Care |
| Regional Marketing Director, Digital & Social Media, Samsung Asia |
| SVP eBusiness, DBS Bank |
| Head of Web Marketing APAC, salesforce.com |
| Channel Marketing Manager, StreetDirectory Pte Ltd |
| Senior Manager, Corporate Communications, Singapore Turf Club |
| Senior Manager / Strategic Marketing, Renesas Electronics Singapore |
| Digital Marketing Manager, Lufthansa German Airlines |
| eHub Head, APAC, 3M |
| Assistant Vice President, DBS Bank |
| Senior Marketing Manager, Elsevier Health Sciences |
| Online Store Marketing Lead, APAC, Autodesk |
| Commercial Director, Reader's Digest Asia |
| VP, CIO, Global Logistic Properties |
| General Manager, Singapore, iProperty Group |
| Consumer Marketing Manager, iProperty.com Singapore |
| Digital Marketing AM, KPMG |
| Global Digital Marketing Manager, MasterCard |
| MasterCard Global Marketing, MasterCard |
| Asst. Manager, e-Business & Marketing Communications, Nirwana Pte Ltd |
| Head : Marketing Centre of Excellence APAC. Consumer Business Group, 3M |
| Senior Assistant Manager, Marketing & Engagement, Singapore Management University |
| Marketing & New Media Executive, Goh Joo Hin Pte Ltd |
| Vice President, Head of PR & Communications and Marketing, Sony Pictures Television Networks, Asia |
| Marketing Executive, Sony Pictures Television Networks, Asia |
| Assistant Director, Retail and Merchandise., National Heritage Board |
| Deputy Director, Segment Marketing and Communications, SingTel |
| Director of Channel Partner Marketing, SAP |
| Trade advisor - New Technologies, Innovation & Services, Ubifrance |
| Director of Operations, Multi Channels Asia |
| Assistant Director, Singapore Sports Council |
| Brand Manager, Carlsberg Singapore Pte Ltd |
| Senior Brand Manager, Carlsberg Singapore Pte Ltd |
| Associate Director, Marketing - Asia, Robert Walters |
| Marketing Manager (Singapore, Malaysia, Vietnam & Indonesia), Robert Walters |
| Channel Marketing, Expert, SAP |
| eMarketing Manager Asia Pacific, DuPont |
| Managing Director, Global Head of Mobile & APAC eBusiness, Citi |
| Marketing Manager, Fuji Xerox Singapore |
| Senior Director, Singapore Sports Council |
| Deputy Director, Singapore Sports Council |
| Digital Marketing Manager, ASEAN, Kimberly-Clark |
| Digital Marketing Manager, Chartis Singapore |
| Digital Manager, Tools and Capabilities, AIG APAC Holdings Pte. Ltd. |
| Senior Manager, Resorts Marketing - Digital, Resorts World Sentosa |
| Director, Stolz Engineering Pte Ltd |
| General Manager, SAFRA Radio |
| e-Business & Marcom Executive, Nirwana Pte Ltd |
| Director Corporate & Marketing Communications, Singapore Manufacturing Federation |
| Media Marketing Manager, The People Studio LLP |
| Manager, Internet Marketing, Fairmont Raffles Hotels International |
| Head of Product Management, Rocket Internet SEA |
| Vice President, DBS Bank |
| Regional Online Business & Digital Strategy, HP |
| Business and Market Analysis Manager - APAC Region, Nokia Siemens Networks |
| Head of Online Platform, Singapore Post |
| Founder, E-Commerce Alliance of Singapore |
| Regional Lead - Online Insights, Dell |
| Head of RO, ROSHEN Confectionery Corporation |
| Deputy Director, Industry Development Group, Infocomm Development Authority of Singapore (IDA) |
| VP Marketing, APAC, Research In Motion |
| Managing Director, StreetDirectory Pte Ltd |
| Founder, BFM 89.9 The Business Station |
| Marketing Director, sgCarMart.com |
| Director of Marketing, Hong Kong SA SA (M) Sdn Bhd |
| Head Group Communications, Hwang Investment Management Berhad |
| Trainer, eAcademy Asia |
| Owner, Asia Ontime (M) Sdn Bhd |
| Vice President, Asia & Japan, Hertz Asia Pacific Pte Ltd |
| Deputy Director, Industry Development Group, Infocomm Development Authority of Singapore (IDA) |
| Assistant Manager, Industry Development Group, Infocomm Development Authority of Singapore (IDA) |
| Commercial Director, Asia, Hertz Asia Pacific Pte Ltd |
| Category Director, Sanofi-Aventis Singapore Pte Ltd |
| Online Marketing Executive, The Sentosa Resort |
| Marketing Communications Manager, The Sentosa Resort |
| Head of Digital & CRM, Nokia Indonesia |
| SVP, Global eCommerce Strategy and Head of Asia Pacific Marketing and eCommerce, Premier Farnell |
| eCommerce Manager, 3M |
| Director Of Communications, Prime Minister's Department Of Malaysia |
| eBusiness Manager, Asia, Hertz Asia Pacific Pte Ltd |
| Head, Group Digital Marketing, Great Eastern Life Assurance |
| Programme Manager, Group Digital Marketing, Great Eastern Life Assurance |
| Project Manager, Centre for Excellence, Great Eastern Life Assurance |
| Business Development Representative, Econsultancy Asia Pte Ltd |
| Head, Content & Marketing, Fundsupermart |
| General Manager, AirAsia | iVentures |
| Digital Director, Warner Music Singapore |
| Marketing Director, Warner Music Singapore |
| Marketing Manager, HS Southeast Asia, Elsevier |
| Marketing Communications Executive, Nikon Singapore |
| Head of Media, APAC, Research In Motion |
| Senior Analyst, GTP Communications, PEMANDU, Prime Minister's Department |
| Senior Manager, Singapore Press Holdings Limited |
| Digital Marketing Communications Manager, BCA Bank |
| Digital and Social Marketing Lead APAC, Research In Motion |
| Head of Marketing, Airasia iVentures |
| Digital Marketing Manager, Hewlett Packard |
| Regional Marketing Director, Enterprise & SMB, Samsung Asia |
| Regional Head of Media Management, Samsung Asia |
| Director of Acquisition, Digital Marketing & Capabilities, American Express International |
| Digital Business Leader, Sanofi |
| Regional Digital Manager, CooperVision |
| SEO/Content Specialist, AirAsia Berhad |
| Head of Demand Generation, Cisco Systems |
| Online Marketing Manager, PropertyGuru |
Venue
Raffles City Convention Centre
Airport
Distance to Singapore Changi International Airport (SIN): 19km
Travelling time to Singapore Changi International Airport (SIN) by taxi: 20 minutes
Driving directions from Singapore Changi International Airport:
From Singapore Changi International Airport, take the East Coast Expressway (ECP)
Exit at Rochor Road
Turn left onto Beach Road, turn left onto Middle Road, turn right onto Nicoll Highway and turn right onto Stamford Road
Parking
Basement parking for up to 1,000 vehicles is available (subject to applicable car park charges).
Public Transportation
City Hall Mass Rapid Transit (MRT) train station
Esplanade Mass Rapid Transit (MRT) train station
Cost details
This event is free to attend but is by invitation only and is for senior client-side marketers only.
Enquiries
If you interested in attending please request your attendance above.
For any further informaiton or if you are interested in sponsoring Digital Cream Singapore, please contact:
Jefrey Gomez
+65 9109 2895
jefrey.gomez@econsultancy.com
