Art of Marketing Analysis
Marketing success now depends on gleaning useful insights from a growing multitude of data streams. Capturing, storing and sorting customer data is a science ruled by the laws of physics, the laws of nature and the laws of Murphy. While analyzing that information requires a solid command of that science, it also requires the skills, ingenuity and creativity of an artist. Jim explores the artistry of marketing analytics to help unlock the wisdom buried in the bits and bytes.
About the speakers
Jim Sterne, Founder, The Digital Analytics Association
Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Marketing Optimization Summit www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association www.DigitalAnalyticsAssociation.org