How to Combine Facebook Ads and Content Strategy to Rapidly Grow your Fanbase
Buying likes is an expensive and ineffective way to grow your Facebook fans. Without great content that your audience will resonate with, Facebook will hide your posts from your audience, rendering your media spend useless. Find out how fashion tech startup Me-Ality used big data from InfiniGraph to target the interest graph and discover trending content that their audience is into.
About the speakers
Troy Allen, Marketing Director, Me-Ality
Troy Allenis the Marketing Director at Me-Ality, a free service which scans consumers and tells them their exact size in 150+ brands. Troy was a co-founder of interactive shop Conversation.
Chase McMichael, CEO & Co-Founder, InfiniGraph, Inc.
Chase has founded 3 startups and is now the CEO and Co-Founder of InfiniGraph; a cloud based content marketing behavioral intelligence platform for brands to drive more consumer conversion and engagement through data. Chase is a leading entrepreneur within the online interactive media, cloud (big data) and engagement intelligence space. With over 19 years of experience in the real-time collaboration technologies, Chase has manage large scale platform deployments for Chase Manhattan, Sprint, Oracle and Hearst Corp, Chase also is a contributor to "Social Media Analytics” and "Facebook Marketing" publications. Chase has been awarded numerous patents, been in many publications, received the Fast Tech 50 for his first start up UNBOUND sold source to Sprint PCS, inductee to the Marketing Sherpa Viral Hall of Fame and in 2012 and received the OnMedia 100 for InfiniGraph.