About Stefan Tornquist
Stefan Tornquist is the vice president of research (US) for Econsultancy. His team covers a wide range of digital marketing topics from tactical best practices to strategic transformation. Stefan’s research and commentary have been featured in mass media publications such as the Wall St. Journal, Business Week, and AdAge as well as virtually every trade press outlet. Stefan is a frequent speaker at industry events, including conferences by the Ad:Tech, the Direct Marketing Association, iMedia, and many others. Stefan began his digital career as a co-founder of rich media pioneer Bluestreak.
About Measuring the Impact of Social in a Multichannel World - Panel Discussion
Social Media is the glue between the digital world and the real world. Whether its people talking with friends about the brands they love or hate, or posting about real experiences as they happen, its a crucial conduit between what people actually do and how they then interact in the digital space. OK so far. However the challenge for brands is how to accurately measure this interaction and generate actionable insight. Gone are the days when 'likes' alone are considered a reasonable measure of commercial success, but what is the future measurement landscape going to look like and how can brands start making the right choices. Our panelists of experts will shed insight on their experience/approach and answer your questions in what is likely to be one of the more engaging panel sessions of the day.