About Stefan Tornquist
Stefan Tornquist is the vice president of research (US) for Econsultancy. His team covers a wide range of digital marketing topics from tactical best practices to strategic transformation. Stefan’s research and commentary have been featured in mass media publications such as the Wall St. Journal, Business Week, and AdAge as well as virtually every trade press outlet. Stefan is a frequent speaker at industry events, including conferences by the Ad:Tech, the Direct Marketing Association, iMedia, and many others. Stefan began his digital career as a co-founder of rich media pioneer Bluestreak.
About The Broadcast Times They Are A Changin'
Tom Morgan, Founder & CEO, Net2TV Corporation and Mike Knowlton, CTO, StoryCode will provide an exploration of advanced TV platforms (cable, satellite and telco), and applications (request for interaction, addressability, telescoping, branded channels and microsites) in the U.S. Myths will be debunked, terminology explained, measurement scrutinized and value propositions proffered.