Finding Gold with Social Media
The sheer size and scale associated with Twitter, Facebook, and the social web can be overwhelming, particularly for marketers trying to make sense of the online buzz around their brands—and turn it into revenue. Sebastian Hempstead, Brandwatch’s VP of North America, will share how you can cut through the noise to zero in on the conversations that matter for two of your company’s crucial objectives: Acquiring and retaining customers.
About the speakers
Sebastian Hempstead, Vice President, North America, Brandwatch
As Brandwatch’s Vice President of North America, Sebastian Hempstead is responsible for driving the company’s continued growth strategy and expanding its market presence in the United States and Canada.
In his role immediately prior, Seb served as Head of Sales and Account Management for Brandwatch Europe in the company’s Brighton, UK headquarters, where he led the team responsible for new account acquisition and ongoing customer success.
As a fervent believer in the power of social media in helping companies to achieve their business objectives, Seb has been a frequent speaker at industry events and conferences and has contributed to several publications and videos, including Murray Newlands’ The Social Media Monitoring Book, Social Media News NY, and the video commentary for the 2012 Social Brands 100 report. He is also a part-time instructor on social media at New York University.