Paid Search Briefing - March 2007
This is a free 12-page briefing based on an Econsultancy roundtable about Paid Search held in March 2007 (registration required). The document contains the following: -) An overview of the UK market (including market valuation and trends) ...
Online Lead Generation Report (B2C) 2007
Please note: There is a newer version of this report available
Editor's note: the 2008 Online Lead Generation (B2C) Report has now been published. http://www.e-consultancy.com/publications/online-lead-generation-2008/ The internet is revolutionising the way that many companies are generating leads for thei...
Content Management Systems (CMS) Buyer’s Guide 2007
Please note: There is a newer version of this report available
A great resource for buyers trying to understand what CMS technologies are on offer in the UK. The report contains market research and trends, plus tips to help find the right web content management (WCM) supplier.
Email Marketing Industry Census 2007
Please note: There is a newer version of this report available
Editor's note: the Email Marketing Industry Census 2008 is now available. http://www.e-consultancy.com/publications/email-marketing-census-2008/ The Email Marketing Industry Census, sponsored by Adestra, provides an insightful overview of a cha...
Online Customer Service and Surveys Briefing - Jan 2007
This free, 11-page briefing is a summary of an Econsultancy roundtable combining Online Customer Service and Online Surveys (registration required). The document contains a summary of the discussion, an overview of the marketplace (for both mar...
UK Affiliate Census Report 2007
Please note: There is a newer version of this report available
The UK's thriving affiliate community represents an important group of internet marketers who collectively generated more than £2 billion in e-commerce sales during 2006. Yet despite their contribution to the growth of internet retail, remarkab...
Online Advertising Networks Buyer's Guide 2007
This guide contains profiles of all the leading online advertising networks, the latest trends in digital display advertising and tips and pitfalls for buyers. A 2009 version is available.
Online Customer Engagement Report 2007
Please note: There is a newer version of this report available
This 63-page report, sponsored by cScape, is essential reading for organisations striving for effective Customer Engagement and the best possible Customer Experience. http://www.cscape.co.uk Increased use of digital channels by consumers has pr...
Affiliate Marketing Roundtable Briefing, October 2006
This 10-page briefing is a summary of an Econsultancy roundtable on affiliate marketing (free access). The document contains a write-up of the discussion, an overview of UK affiliate marketing, the latest e-commerce statistics and a section on ...
Email Marketing - Roundtable Briefing, October 2006
This 10-page briefing is a summary of an Econsultancy roundtable on email marketing (free access). The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources. ...
