Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.
Arguing that marketers need to fundamentally shift their approach to conversion optimization, this report explores the importance of up front thinking around the value exchange, conversion barriers and conversion drivers before focusing the on the tactics that result in conversion maximization. The author, Boris Grinkot is a long time practitioner and thought leader in conversion rate optimization, and a winner of a 2012 Digital Vision Grant to produce this report.
JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on October 10 in London and on November 1, 2012 in New York. In this issue of JUMP Magazine, we look at new ways to bridge the multi-channel gap. Big data is the theme, but there are also articles on the socialization of customer service, innovative multichannel campaigns, mobile apps vs. websites, discounting and media growth trends.
The second annual Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations are committed to delivering an integrated customer experience. The report, based on a survey of businesses, looks at what the most 'mature' companies are doing diffferently. The findings from an accompanying consumer survey (covering five different sectors) are also available.
Presentations from Econsultancy's Future of Digital Marketing event on 15th June 2011. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Rise of M-commerce, Online Video, Augmented Reality, Online Community Management and Web 3.0: The Rise of the Tablet and Application Era.
The State of Social Gaming infographic looks at the different types of companies across the social gaming landscape, including game developers, gaming analytics specialists, virtual currency and payment providers, and in-game advertisers, plus much more.
This 38-page Social Gaming Smart Pack report includes market trends, key statistics and case study examples of companies using social gaming for marketing. This report, which looks at the main players in this increasingly important sector, is the first in a series of Econsultancy Smart Packs looking at emerging areas relating to digital marketing.
The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.
E-commerce project management is complicated at the best of times, given the sheer number of potential challenges involved. This report will help you navigate the challenges, whether you work on the client-side or supply-side.