Smart Pack: Influencer Channels: From Klout to Klouchebag

About this report

Klout made a splash among marketers and the public by putting a number on people's ability to influence friends and followers. It's unlikely though that anyone would have predicted a negative response so vehement that it would inspire the creation of a rival product that promised to measure levels of Twitter "asshattery."

Econsultancy's latest report, Influencer Channels: From Klout to Klouchebag explains the basics of opt-in influencer marketing channels, and explores the topic that is on the tip of the industry's tongue: why influencer scoring causes such strong reactions, and how brands can manuever around it to succeed with a tool that has enormous potential for growth.

This document includes:

• A brief overview on the development of influencer marketing
• An original explanation of what influencer channels are, and what they have the chance of becoming
• Overviews of what the products look like, how they work, and examples of how brands have used them
• A small case study about what Klout could, and couldn't deliver for a startup business
• An interview with David Armano, EVP of Global Innovation and Integration at Edelman Digital, about potential future uses of the product
• A concluding meditation on whether or not brands are hindering the potential of influencer channels by asking for the wrong metrics

This 19-page report is the sixth in a series of Smart Packs developed by Econsultancy that explore emerging trends and new areas relating to digital marketing.

Table of contents

1. Introduction: what is an influencer channel?
2. Product overviews: Klout, Kred, PeerIndex
1. Klout: the market leader
1. Inside a small campaign with Klout
2. PeerIndex: superior targeting
3. Kred: building communities
4. What have brands offered through influencer channels?
3. Be careful what you wish for
4. Why influence measurement is controversial
5. The new potential
1. Why marketers using influencer channels should hang tight and ignore the naysayers
6. About Econsultancy
1. About our Smart Packs

How much does this report cost?

You can purchase just this report for $400.

However, become a Silver subscriber and you get total access to all our research for as little as $495.

As a Silver subscriber you get complete access to 700+ of our research reports for a whole year. This includes all past research and all the new research we publish during the year.

Get access to Econsultancy's multi award-winning research and guides. You join our community of the world's leading digital marketing and e-commerce practitioners. Read testimonials from other subscribers to see how valuable they find Econsultancy as a resource to help them become smarter digital marketers.

Cheapest and fastest way to get this report: Become a Silver subscriber now »

Consider your options: Find out more about why you should subscribe