Econsultancy
Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and e-commerce, and is used by more than 300,000+ internet professionals every month. Our hub has 190,000+ members worldwide from clients, agencies and suppliers alike with over 90% member retention rate.
We help our members build their internal capabilities via a combination of research and how-to guides, training and development, consultancy, face-to-face conferences, forums and professional networking. For the last 10 years, our resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice and innovation.
MMU
Manchester Metropolitan University (MMU) can trace its history as a provider of business education back to 1889. Today, MMU is a 'full-range' business school, offering undergraduate, postgraduate and higher research degrees in all major sub-disciplines of business and management, engaging in applied research and providing in-house courses and consultancy services for corporate clients.
With some 3,000 undergraduate and 1,500 postgraduate students (including 60 PhD and 350 professional accounting students), MMU is one of the largest business schools in the UK. MMU offers a comprehensive range of postgraduate qualifications from diplomas to doctoral degrees, providing a 'ladder' of opportunities for individuals at different stages of their business and management careers.
MMU has a well-established tradition of offering high quality postgraduate management and business education. Their portfolio of general management and specialist masters programmes not only reflects the latest thinking in management and business, it also benefits from a solid research base as well as extensive links with industry, commerce and the public sector.
Andrew Gordon
Course Tutor, MSc in Digital Marketing Communications
Tutor for: Fast Track Digital Marketing
With a background in sales and marketing and qualifications in psychology and business, Andrew is fascinated by all things web and has been working in the industry for over 10 years. He has gained wealth of experience managing integrated digital marketing campaigns and ecommerce projects for a variety of clients, from sole traders through to large corporates, and his involvement in the launch of www.jobs.ac.uk gave him first-hand experience of establishing and running a successful online business.
Andrew now works as a trainer and coach for a number of organsiations, helping them to get the most out their digital marketing activities. As part of Econsultancy’s training faculty, he has worked with clients including Random House, MacMillan Cancer Support, RIBA, Allianz Insurance and the Oxford University Press, providing expert advice on such diverse topics as usability, search engine optimisation, email marketing, analytics and social media strategies. He is also the principle trainer for Econsultancy’s MSc in Digital Marketing Communications, running the Foundation courses and various specialist elective courses and consistently receives outstanding feedback for his informative, practical and highly-engaging sessions.
David Edmundson-Bird
Programme Director, MSc in Digital Marketing Communications
David has been at MMU Business School since September 2004, and previously worked in the School of Computing and Management Science at Sheffield Hallam University for 2 years. Before moving to Hallam he was the manager of the learning design team at Academee, whilst prior to that he worked at the Information Systems Institute at the University of Salford. David has also been a director of a number of limited companies in the new media sector.
