Our MSc delegates hail from a variety of backgrounds and bring with them a wealth of industry experience. This year, we've asked a small number to keep us up to date with their progress as they tackle the programme head on.
Simon Swan, Web Marketing Manager, Met Office, Stage One
"Since receiving my results and completing the assignment, its been pleasing for me to see my company is now incorporating some of the findings and recommendations of the report into the digital marketing plan."
James Curtis, eMedia Coordinator, Thorn Lighting, Stage One
"Having completed the strategy and planning module, I feel much more able to plan digital marcomms activity in a much more strategic manner, rather than the ad-hoc nature we’d be engaged in previously, and having the formal academic recognition of my work is a bonus to the practical skills developed! I’m really pleased with my first module’s work and grade, and thanks to the academic studies, from the off I was putting into practice new ideas and ways of thinking in my daily work."
Andrew Nicholson, Head of Online, Sodexo Prestige, Stage One
"I combined my first assignment with a working project that I was completing for my company at the time, so not only have I come out of module one with a decent grade, but I’ve also managed to gain brownie points with my boss and an internal award out of the company."
Louise Austin, Managing Director, A2S Works Ltd, Stage One
"I have had my knowledge enhanced and my brain stimulated! Great to learn others’ perspectives and share ideas in an industry where I find most of my knowledge is researched and effectively self-taught. Reassuring to know I’m on the right track with many areas and really good to be taught by industry experienced specialists that are not only good trainers but know their stuff and are happy to share.
"Business wise – I now have a fab digital marketing strategy to work with this year and already my business is reaping the rewards."
Ian Pollard, Account Manager, Red Eye International Ltd, Stage Two
"The first year is over and I’ve handed in and received marks for all three assignments. So far I’m very happy with my progress both academically and practically and am looking ahead to year two. The three assignments from year one were very different in terms of subject content, but there was a lot of cross-over in structure and requirements, so we’re now used to how we should structure our approach and plan our work."
Marie Page, Director, Musicademy, Stage Two
"I’ve been able, in almost every assignment, and on many of the Econsultancy days, to reflect on and examine the thinking behind our business strategy, but also properly audit and improve our processes and communications. Tim Tucker introduced the topic of marketese this term and I was horrified to re-read the copy on my own home page and find numerous examples of it. That’s next on my list for addressing."
Lisa Robb, Head of Digital & Content, Vets Now, Stage Two
"I can’t really believe that I am so far through the course, how much I have learned already and how much it has had a positive impact on nearly every working day.
"I can genuinely say I can’t wait to get started on the new term – I know I will walk away from each of the Econsultancy days with so much practical advice to start using straight away."
Mark McGee, Vice President of Communications, ICMIF, Stage Three
"Looking back on the first two years of the MSc I feel that I am not the same person who embarked on it - my skills and knowledge in digital marketing have improved greatly and I have a much better idea of the areas I want to focus on going forward."