Established in 1985, the British Interactive Media Association (BIMA) is the trade association representing the diverse interests of the UK interactive industry. BIMA's mission is to support the creative excellence and craftsmanship within digital media.
To represent the many different strands of the interactive media industry and, by support, education and encouragement, to maintain and raise the standards of excellence.
With hundreds of organisations and individual members from all sectors of the market, BIMA provides a valuable way to keep up with developments in a fast-moving sector. BIMA provides access to market data and intelligence through links with government departments, professional bodies and holds regular talks and conferences on key industry issues
BIMA is dedicated to serving its membership in the UK and abroad. Locally, they are active in discussions with Government, leading industry players and other partner associations. Globally, they represent and champion the UK multimedia industry.
If the digital skills gap is to be effectively addressed, the industry needs to take a proactive approach to training provision. Endorsing the MSc gives us the opportunity to drive the training agenda on behalf of our members and encourage adoption of this valuable academic standard.
Be Kaler Blake, BIMA Executive Committee
Internet Advertising Bureau
The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. With over 500 members, it's run for the leading media owners and agencies in the UK internet industry. Online is an exciting and fast-growing medium and the job of the IAB is to work with its members to ensure marketers can identify the best role for online, helping them engage their customers and build their brands. Through the dissemination of research and the organisation of regular events and publications they aim to put online on the agenda of every marketer in the UK, acting as an authoritative and objective source for all internet advertising issues.
The industry has developed to a stage where an established learning route is essential to attract, retain and develop new talent. As part of the IAB's overall efforts to make a real impact in this area, we're very happy to encores this MSc which will help reduce the current digital skills shortage.
Jack Wallington, Senior Programmes Manager, IAB