Digital Marketing Blog
Only 15% of British consumers believe strongly that it pays to be loyal to their favourite brands, according to a new survey by Epsilon.
However if brands can offer what consumers want – which half of respondents identified as being value and quality in the products or services they are offered – they have a good chance of encouraging customers to remain loyal.
The research, which was conducted among 419 British respondents, also shows that the recession appears to have made UK shoppers more frugal.
More than half (57%) of respondents said that they will shop around to find the best deal and just (15%) are prepared to pay the premium for luxury products and new-to-market products.
Looking at what drives repeat purchases, just over a quarter (28%) of British customers see rewards programmes as an incentive to secure their loyalty.
According to the PPA TAP Report, 55%of UK tablet owners have read a digital magazine on their tablet in the last three months.
So with magazine apps becoming an increasingly important part of a brand's digital content repertoire, how do you decide whether a magazine app is for you?
And once you know you want an app, what steps do you need to take to make it happen?
Here are five key points that will set you on the right path.
Online electrical retailer Appliances Online (now rebranded as AO) has seen impressive growth on its Facebook page, recently hitting the milestone of 1m likes.
According to AO, it is also making Facebook sell, something not all retailers have managed to do.
It has seen a 60% in branded search traffic, which has led to a 58% uplift in sales driven by brand terms.
To find out the secrets behind this growth, I've been asking AO Social Media Manager Yossi Erdman...
I tend to keep an eye on the UK’s most popular websites (Alexa is a good source for this data), as I know that my clients and their customers are likely to be familiar with their navigation features, tools and interfaces.
There is a risk that creating something ‘too new’ or ‘too different’ can give rise to negative user feedback, a recent case in point being Microsoft® Windows 8 lacking a Start button.
For most projects, delivery timescales are tight and there isn’t time to experiment with wild and fanciful navigation.
More importantly, users want to find things quickly. They don’t want to have to ‘learn’ how to use your site, it should be intuitive to them.
What's permanent? What's temporary? Perceptions of time frame the way we work together.
I was debating project and service management standards the other day. (Yep, I lead a sad life.)
To be honest, it wasn’t much of a debate. We all agreed on the big stuff – that projects and services overlap; that we all need to work together to deliver value; that people and skills matter more than standards and controls.
A lot of motherhood and apple pie really. Boring.
Throughout the debate, I felt we were missing something. There was a big divergence in our underlying mindsets; we just weren’t getting at it. Afterwards, I realised this was due to the framing of the debate.
Almost half (47%) of trade-show visitors go with the express plan of buying within 12 months of an event, and fully 81% of attendees can make the final call or recommend on purchases.
So why aren’t marketers more aggressive in the lead up to events?
We've been enjoying bringing thought and discussion around the key themes of Integrated Marketing Week to our subscribers and blog community early with Google+ Hangouts.
If you missed last week's video expert series on channel integration, catch up with a quick read on some of the key points here!
Mark Johnston is responsible for an array of Microsoft UK websites and blogs aimed at both businesses and consumers.
Below, he talks about the complexity of meeting the needs of numerous stakeholders and personas, and how his team has developed a framework of responsive web templates partly as a result of exponential mobile traffic.
Despite the marketing potential that exists in social networks there has always been an element of doubt over the efficacy of buying social ads.
Some of the most convincing arguments against social ads are that people don’t want to be sold to while they’re socialising and that you can’t always trust the validity of personal data on networks like Facebook.
In fact our own head of social Matt Owen recently blogged about the problems he encountered with gauging the success of Promoted Posts due to poor targeting tools and fake profiles.
But a new report from Kenshoo shows that although organic posts (such as maintaining a branded Facebook page) are the most popular social tactic, paid ads actually proved to be the most successful approach.
At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head.
Built on the back of the new Universal Analytics platform and its baked-in ability to track users across sessions and devices, Cross Device Measurement is like Multi-Channel Funnels for devices.
And it's huge....