Last week I published a list of ready-made custom reports for Google Analytics, including ways to measure links, PPC campaigns, sales by time of day and more.
The reaction was very positive, and in the comments and related G+ discussion, more great custom reports were suggested, so I've rounded them up here.
Monitoring duplicate transactions
This one, suggested by Matt Clarke, finds duplicate transaction IDs which have been caused by incorrecy implementation of ecommerce tracking.
Monitoring duplicate transactions report
PPC Keyword/Matched Query Report
James Gurd suggested this one, which allows you to drill down to find out by source which keywords are driving traffic and segment by matched query type to see how targeting affects performance.
PPC Keyword/Matched Query Report
SEO reporting
Another one from James Gurd, which is a useful SEO reporting suite showing keywords, landing pages and ecommerce.
SEO reporting suite
Content impact report
Very useful. This one shows page titles and then volume, value and engagement metrics to show the impact of different content.
Content impact report
Ecommerce conversion report
Depesh Mandalia uses this one as his 'go-to' report to identify issues and opportunities on ecommerce sites.
According to Depesh:
Tab one is about tracking keyword performance against sales to predominantly identify paid search opportunities. Tab two is about spotting high level conversion issues, breaking down by browser and version which I keep a regular eye on.
Tab three is a basic Device breakdown again more for trending/monitoring. Tab four (not relevant for all businesses) is a Country > City > Landing Page breakdown to spot trends and opportunities.
Finally Tab five is again for trend spotting, breaking Campaigns down to Year > Month > Day > hour in particular when running timed ads (eg TV) and other short-term marketing campaigns to understand impact on bottom line.
Ecommerce conversion report
404 report
This one from Peter Meinertzhagen requires a bit more effort, but should prove useful.
The screenshot below shows what the report settings look like. According to Peter:
You need to enter whatever title your 404 page uses in the "Page Title" filter. You'll then get URL's looking a little like this in the report: /404.html page=/pageonyourwebsite/&from=http://externalwebsitelinkingtowrongpage/
It's great for catching inbound links that are returning 404's.
AdSense campaign report
Thanks to James Hart for this one, which monitors AdSense campaigns.
(We don't use AdSense so a screenshot seems pointless).
AdSense report
Content marketing dashboard
This, from the Spinnakr blog, is a useful content marketing dashboard which displays a number of useful content metrics for an at-a-glance view.
It's worth checking out the blog post for instructions on how to use it effectively.
Content marketing dashboard
SEO goal breakdown report
This, from Dinkum Interactive, looks at various SEO metrics:
SEO goal breakdown report
Filter inquisitive traffic
This is not a custom report, but a very useful custom advanced segment, from Paul Gailey Alburquerque.
It filters out inquisitive traffic which contains the words 'how', 'what', 'when', 'why' etc and shows the related landing pages.
Filter inquisitive traffic
Please suggest any other useful reports in the comments below...
Reader comments (17)
7:12PM on 11th March 2013
Good article, keep coming.
Trainer & Consultant at Data Runs Deep
1:34AM on 12th March 2013
Last week's reports were all quite well-known, it's good to see some different ones surface. Good job!
Can we make this a monthly series? Please?
Ecommerce Manager at Speedo International Limited
8:30AM on 12th March 2013
Any chance of getting something similar done for Coremetrics?
8:38AM on 12th March 2013
It would be really useful to have a directory or searchable repository of such reports - available to the community.
8:48AM on 12th March 2013
Awsome guys, thanks!
9:21AM on 12th March 2013
Really helpful. trying to build a showcase for advertisers on the site and track sales from it. Which metric would be the most useful ?
Editor at Econsultancy
9:43AM on 12th March 2013
@Damion I'd love to, if I can find enough to add. This list was harder to compile than the last one.
@Gareth I'm not familiar with Coremetrics, but that's perhaps something we can get a guest blogger to do.
10:18AM on 12th March 2013
Hi Graham, thanks for rounding these up and then sharing them. Found quite a few helpful actually.
11:39AM on 12th March 2013
Hey,
All of the links are returning a 404 error for me. Please can these be fixed :)
Thanks,
Lucy
Editor at Econsultancy
12:26PM on 12th March 2013
@Lucy - You'll need to be logged into Google Analytics before clicking. It works OK for me, but let me know if you still can't access them after trying that.
Head of Digital at QualitySolicitors
12:01PM on 16th March 2013
On the 'Filter Inquisitive' there's an easier way to set-up the segment. I can't recall the site where I found this fantastic Regex expression, but it does the job in one line - select 'include' 'keyword' and add the following
\b(adding|does|do|who|what|where|when|why|how|will|can|\?|am|is|are|was|were|be|being|been|versus|vs|vs\.|best)\b
You can amend as you see fit. I apply this to external and internal search data as a great way for creating FAQs or blog articles.
10:47AM on 20th March 2013
Being an all round digital marketer, having everything within my remit, I don't often have time to set up custom reports and dashboards so these are invaluable to me!! Def keep them coming please.
Digital Marketing Manager at Hearst Magazines
9:02PM on 8th April 2013
Love this! More please....
Online Marketing Assistant at Warwick Conferences
9:30AM on 9th April 2013
This is brilliant! I agree with the comments above - this should be a monthly thing.
8:29AM on 11th April 2013
Great article. The 404 report seems to link to the Ecommerce conversion report.
8:15PM on 17th April 2013
Analytics given some extra large reporting concepts for clients... i am aware of custom reports build maximum on daily basis for my international clients... This custom reports such a great tools...
6:41AM on 22nd April 2013
Was searching for Custom Reports for GA. Hope you have more in the future.
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