Earlier this year, Econsultancy launched the latest edition of the Paid Search Agencies Buyer’s Guide.
As is the case for most buyer’s guides, we invite experts from top agencies within the field to share their knowledge on what is happening within the industry.
So much material was contributed for the guide that we couldn’t include all of it.
Instead, we are offering some of their insights here on the blog.
Following the release of our PPC Bid Management Technologies Buyer’s Guide, we’re continuing to share some of the insights that those working in the field provided us with in the run up to the guide.
Last time we shared 18 key tips for companies considering bid management technology from our contributors. For this post we share answers to the question, “What are the most important trends occurring in the bid management technology market?”
In our recently published PPC Bid Management Technology Buyer’s Guide, we set out some of the issues that companies should consider when investing in bid management technology.
To provide the best advice, we approached people working at the coalface of paid search and bid management and offered them the opportunity to share their wisdom.
As usual, we received far more material than we could fit in the guide. Here are some of the expert tips to consider and pitfalls to avoid that will help you get the best possible success out of bid management technology.
On the research team at Econsultancy, before we put together our guides we often seek the input of professionals working at the sharp end of their field.
This was no different for our Paid Search Agencies Buyer’s Guide, where we asked leading specialists from paid search agencies to contribute some of their thoughts as to what has been happening within the industry.
As is always the case, we received far more input than we could put in our report, so we would like to share some of it here.
One of the holy grails for digital marketers is to be able to calculate the effectiveness of each stage of a customer journey and to optimise it to increase sales.
While some would have hoped that the often-cited quote attributed to Lord Leverhulme would become a relic of the past, unfortunately companies are still struggling to measure their customer journeys.
With the Microsoft Yahoo Search Alliance having finally made it to Europe, we looked at whether companies and agencies would be considering spending more money on the platform, particularly given concerns about Google’s near-monopoly within the UK search engine market.
For our UK Search Engine Marketing Benchmark Report, published in association with NetBooster, we asked companies how they had changed their paid search budgets across Google, Microsoft/Yahoo, and other search engines.
In our newly released Online Measurement and Strategy Report, published in association with Lynchpin, one of the key trends to emerge was how the shortage of experienced analysts is impacting on the ability of businesses to gain the most value from their data.
The UK paid search market is expected to grow by 14% and reach a value of £4.19bn by the end of 2012, up from £3.68bn in 2011.
The figure, published today in our UK Paid Search Agencies Buyer’s Guide, includes media spend and money spent on agency services and consultancy.
Digital marketing budgets in search engine and social media marketing are continuing to rise despite challenging economic conditions, according to research released today.
The UK Search Engine Benchmark Report, published in association with NetBooster, has for the past five years shown that companies have continuously invested in the opportunities present in SEO, paid search and social media marketing.
With the release of Google+ in September 2011, businesses have been looking to see how the platform can assist in their digital marketing efforts.
In particular, companies have been keen to see how Google+ can impact on search engine marketing.