Held every year in cities across the world, Digital Cream brings marketers to a selection of exclusive invitation-only roundtables, each with a different theme.
Last month, it was London’s turn. One of the roundtables focused on cross-channel marketing, the findings of which have just been released in our free-to-access Cross-Channel Marketing Trends Briefing, sponsored by Responsys.
The speed of change means that companies are finding it difficult to keep up.
Full details are available in the free report, but for a quick summary, read below…
The new media age Top 100 Agencies Report has always been one of the highlights of the digital calendar, and following the merger with Econsultancy we’re happy to say that it’s back and better than ever!
The report is a who’s who of the digital industry, detailing all the big agencies you need to know and some of the work that helped to build their success.
And here's how you can get involved...
Econsultancy has released a new report entitled The Progression of Agency Value in APAC: Developing a Model for Agency Maturity in a Digital World.
The report, sponsored by Adobe, details the challenges faced by agencies within the region, in particular its diversity, the struggle clients face in choosing supply-side offerings, a fragmenting customer landscape and a lack of suitable talent.
While this is countered by the huge opportunities present within a huge and digitalising region, the report states that agencies which fail to address these challenges are unlikely to succeed in the long term.
The research, which focuses on the Asia-Pacific (APAC) region, is a follow-up to the first Progression of Agency Value report written by Neil Perkin and published in 2012.
Google's continuing moves to penalise marketers ‘chasing the algorithm’, and to reward those who produce useful and valuable content, is one of the principal reasons why content marketing has emerged as a hot topic over the past 18 months.
The majority of marketers surveyed in our Content Marketing Survey Report (produced in associated with Outbrain) agreed with the statement that “Content marketing is becoming its own discipline, like SEO or email marketing”.
The question remains to be seen as to how content marketing and SEO will change, integrate and evolve over time, with some predicting the demise of SEO and others insisting that it will remain as its own discipline.
To find out more, and following last week's post on the expert view on content marketing, we asked a selection of marketers how they "see the relationship between content marketing and SEO evolving over the next few months?” Their answers, some of which do conflict, are below…
Since the launch of our Content Marketing Survey Report, produced in association with Outbrain, the topic has continued to fuel discussion throughout the industry, as brands struggle for the attention of consumers and marketers find it ever more difficult to reach the top of the search engines.
As 2013 begins, we asked a series of marketers for their thoughts on where content marketing is going and what brands and publishers have been doing particularly well.
Their insights are below, along with some video shot by Outbrain at the launch of the Content Marketing Survey Report late last year.
For the past six years, Econsultancy and Adestra have been asking marketers on both the client and agency side for their opinion on what is happening within email marketing.
This year we are doing the same again, launching our seventh survey to take the pulse of email marketing and to see what those at the coalface are doing to get the best results of their efforts.
Those taking part in the Email Marketing Industry Census will get a free copy of the report, worth £250/$400.
In our new Ecommerce Platforms Buyer’s Guide, one of the highlighted trends was the continued growth of the ecommerce market in the United Kingdom.
This has been the driving factor for increased spend on the technology and services that facilitate online and multichannel commerce.
Figures from the IMRG CapGemini e-Retail Sales Index, summarised in a report published by Ofcom last week, show that the UK leads the world for online consumer spending per person.
For our Content Marketing Survey Report, published in association with Outbrain, we asked over 1,300 members of the Econsultancy community for their views on content marketing.
While the dozens of charts and in-depth analysis provide an excellent foundation for understanding the state of content marketing, the real value came across in some of the qualitative responses provided.
One of the open-ended questions we asked was, “What single adjective or phrase would you use to describe the type of content which is most effective for marketing?”
Some of the most entertaining responses are provided below.
Sunday saw Felix Baumgartner pass the speed of sound as he broke a 52-year-old record for the highest recorded parachute jump.
While the act in itself was highly impressive, of interest to marketers was the way Red Bull achieved major exposure for its brand through this feat, making the headlines internationally and having eight million people watch the jump live.
The jump was not simply good PR, but something more. It was great content marketing, something that will become increasingly important, according to the recent Econsultancy/Outbrain Content Marketing Survey Report.
Here are some lessons we can take away from the jump.
Earlier this year, Econsultancy launched the latest edition of the Paid Search Agencies Buyer’s Guide.
As is the case for most buyer’s guides, we invite experts from top agencies within the field to share their knowledge on what is happening within the industry.
So much material was contributed for the guide that we couldn’t include all of it.
Instead, we are offering some of their insights here on the blog.