Clair O'Neill

App marketing: competitor and target audience analysis

Target audience and competitor analysis With so much competition across the app stores, it’s essential for businesses to consider their marketing strategy long before the planning and build of their app, not just as an afterthought.

There are a huge number of apps out there. The market leaders, Apple and Android, have nearly 800,000 in their individual app stores.

The Windows Phone Store now has over 150,000 and BlackBerry announced 70,000 apps at the Blackberry 10 launch in January.

With so many apps to contend with, it’s essential for businesses to be conducting target audience analysis and competitor analysis right from the beginning in order to stay ahead of the competition.

by Clair O'Neill 15 April 2013 10:51am 0 comments

Should businesses and brands make their websites responsive?

With over 60% of the UK owning a smartphone and just under a fifth of the population owning tablets, it’s vital that businesses and brands are thinking about the different types of device their websites are being viewed on, and also what situations the users are in when viewing websites.

A recent report from Econsultancy found that four out of five organisations in the UK are still not designing their websites for smartphones or tablets.

As the use of mobile devices continues to increase, businesses need to be thinking about how their websites are appearing across the huge range of mobile and desktop devices available.

by Clair O'Neill 07 March 2013 09:09am 9 comments

Analytics: don’t forget your mobile apps!

The average person has around 41 apps on their phone; these range from social and gaming apps, to daily deals, retail and media apps.

As mobile traffic continues to gain traction on web traffic, and as apps continue to be a vital channel for keeping the consumer engaged, it has never been more important for brands to monitor how their apps are performing to ensure they are delivering the experience users expect.

by Clair O'Neill 07 February 2013 11:32am 3 comments

Second screening is here. Are you making the most of it?

The use of mobile devices while watching TV is on the rise and with this increase in ‘second screening’ has come an opportunity for marketers to expand their TV ad campaigns to mobile.

TV ads are an effective medium for marketing, but once the ad is over, it’s up to the viewer to remember it and do something about it.

Shazam, the sound recognition app, is one service which is helping brands to extend the reach of their TV adverts through mobile and therefore harness the power of second screening.

by Clair O'Neill 17 December 2012 10:21am 2 comments

How to market your app across the app stores

As it stands, Google Play and Apple’s App Store have around 700,000 live apps each, followed by Windows with 126,530 and Amazon with just over 50,000 apps. As app numbers continue to increase, so is the competition for search-friendly and visible apps.

A number of people are starting to talk about app store SEO as developers and marketers look for ways to ensure their apps can be found across the app stores.

We’ll be focusing on both the App Store and Google Play for this post, solely because there currently isn’t enough research on SEO for Windows Marketplace or Amazon's Appstore.

by Clair O'Neill 26 November 2012 11:53am 4 comments

Driving app downloads and engagement through mobile search

There are now millions of apps across the App Store and Google Play, not to mention Windows Marketplace and the new Amazon Appstore.

With over 50% of the UK’s population owning a smartphone, and apps proving such a vital channel for keeping the consumer engaged, the competition for app visibility is huge.

by Clair O'Neill 11 October 2012 12:54pm 1 comment