Danny Whatmough

The five don'ts of social media ROI

There's been a lot of ink spilled on the subject of social media ROI. Is it possible? How to go about it? What to measure?

At a #socialcloud event last night I outlined what I believe are the five pitfalls that everyone should try and avoid when approaching social media ROI.

by Danny Whatmough 04 June 2013 10:15am 2 comments

Tell me you love me: use of 'favouriting' on Twitter soars

Do you favourite tweets on Twitter? Has your use of this feature increased over the last year?

If the answer is yes, then you are not alone.

by Danny Whatmough 14 January 2013 13:43pm 3 comments

About time: Nike moves social media in-house

The announcement this week that Nike has decided to move all social media activity in house has been met with surprise by many in the industry and has been trumpeted in the trade press.

The surprise is, in itself, surprising. Because it makes total sense. And I say that as someone that works in an agency where we advise on social media activity for a vast proportion of our clients.

by Danny Whatmough 04 January 2013 14:47pm 5 comments

First look at Google+ Communities: the importance for brands, search and PR

You've got to give it to Google. When it launched Google+ over a year ago, it said it was the real deal. Something the company was going to really invest in. And that's certainly been the case.

Whether or not you share my enthusiasm about the potential of Google Hangouts, the importance of Google+ for SEO or the impact of AuthorRank on thought leadership, you'll likely be intrigued by Google's latest new feature coming to a Google+ page near you soon.

I am, of course, talking about Google+ Communities, which launched late last week.

by Danny Whatmough 10 December 2012 11:08am 6 comments

License to create? Information overload is no longer an issue

Do you find yourself lying awake at night worrying about the sheer amount of information that exists on the web?

No? It seems as though you’re not alone.

by Danny Whatmough 13 September 2012 09:32am 0 comments

My five PR resolutions for 2012

Resolution blog posts get plenty of bad press. Mainly because they often become a vain attempt to state the obvious or do the impossible by trying to predict what might or might not happen in the next 12 months.

But the 'resolution process' can be a cathartic one and, despite the fact that resolutions are often forgotten after 31 days, if nothing else it helps focus the mind on the task in hand.

So I thought I'd take a slightly different slant and, rather than predict or set industry-wide resolutions, I'll share with you the five things that, professionally, I'm going to try and focus on over the next 12 months.

by Danny Whatmough 13 January 2012 13:47pm 0 comments

The end of tech blogging?

Over the festive break, Jeremiah Owyang, analyst at Altimeter Group, caused a bit of a stir with a post claiming the golden era of tech blogging is over.

by Danny Whatmough 04 January 2012 14:26pm 3 comments

PR's crisis of confidence as it looks to define itself (again)

There's nothing more predictable than the PR industry's constant urge to 'define itself'. So today, true to form, the Public Relations Society of America (PRSA) has announced that it is to develop a new 'modern definition' of PR (again).

by Danny Whatmough 22 November 2011 13:26pm 4 comments

How social are you? Five steps to the perfect social strategy

I have a firm belief that in five to ten years time, we’ll no longer refer to media as ‘social’. That’s because everything we do will be social by its very nature.

We’re already seeing social functionality dominate much of what we do online, from shopping, consuming news to listening to music. But how equipped are brands to cope with this uber social future?

by Danny Whatmough 07 November 2011 10:59am 8 comments

PR has a big role in joined up marketing, but can it step up?

Joined up marketing should be a reality for every type of business these days, and as more companies realise the benefits a joined up approach will bring, PR should be perfectly positioned to play a key part.

But this will only happen if the industry takes steps to revolutionise itself and portray its changing position and capability to the wider marketing industry.

by Danny Whatmough 06 October 2011 10:00am 1 comment