Danny Whatmough
The launch of Google+ has caused quite a stir in the ‘digital community’ with many viewing it as a potential game changer while others see only a desperate, and ultimately futile, attempt to try and combat the seemingly unstoppable Facebook juggernaut.
Whether Google+ succeeds or fails, only time will tell. But, for me, some of the subtler – and indeed less subtle – features in this new network points towards a change in our approach to social networking and online social behaviour in general.
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by Danny Whatmough
13 July 2011 12:17pm
7 comments
Rightly or wrongly, the PR industry has taken a lot of stick over the last year. Allegations that it has fallen behind in the race to ‘own’ social media may or may not be true. But, in an industry that has built itself on perceptions, there is work to be done to ensure it remains a key weapon in any marketing arsenal.
So, given the time of year, I’ve been thinking about five New Year resolutions that the PR industry should consider for 2011.
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by Danny Whatmough
17 January 2011 10:23am
8 comments
At times in the last few years, especially in digital marketing circles, it has seemed as though social media has ruled the world.
However, I’m beginning to sense increasingly suspicion and scepticism in the conversations I have with colleagues and clients.
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by Danny Whatmough
17 September 2010 10:55am
17 comments
With more and more companies flocking to Twitter, Facebook and the rest, brands that want to take social media seriously and start getting wider internal involvement should consider putting together some social media guidelines.
This will ensure you get the most out of your social media efforts by giving employees the freedom to really get stuck in.
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by Danny Whatmough
05 August 2010 12:49pm
8 comments
