Jake Hird

Jake is Econsultancy Australia's Director of Research and Education and comes from a background of online commerical research, development and account management, including a considerable amount of time spent with a leading digital agency and top UK digital group.

He takes a keen interest in emerging digital trends and technology and welcomes any new industry insights or thoughts.

Analyst forecast for 2009

With the end of 2008 nearly upon us, it seems that a great number of analysts have become very quiet after any earlier notion that digital would be recession-proof has now been crushed.

by Jake Hird 19 December 2008 14:12pm 0 comments

Good Copy, Bad Copy

It’s surprising how much bad copywriting exists online, ranging from PPC ads through to content on websites. Ultimately, this can affect a company’s internet presence and damage any digital strategy they may be engaged in. But how do you create effective, eye-catching copy?

by Jake Hird 18 December 2008 09:00am 3 comments

Expanding e-commerce across borders

The key to continued growth for many UK online retailers during 2009 could well lie in cross-border selling, with the biggest opportunities right on the doorstep in Europe.

Here, this is discussed, to coincide with the release of E-consultancy’s Online Transaction Processing Guide.

by Jake Hird 11 December 2008 16:34pm 2 comments

Online Christmas retail is far from freezing this year

Any notion that Christmas will be cancelled this year has been greatly exaggerated, according to the 14th Annual Christmas Retail Survey from Deloitte.

The global auditor and advisory firm reports that for most of the UK population, the economic downturn will not be getting in the way of Christmas, with 57% of consumers saying that they plan to spend the same amounts as they did last year.

by Jake Hird 04 December 2008 09:30am 1 comment

Tax needn’t be taxing! Online imports to become tax-free

A new ruling on import tax will benefit thousands of online UK shoppers and businesses.

But, as always with tax, there are certain strict rules...

by Jake Hird 18 November 2008 11:00am 0 comments

How do you measure success online?

How do you measure the success of an online business, given the current economic climate?

Tying in rather neatly with Chris Lake’s blog post a couple of weeks ago, 20 ways to delight your customers in 2009, last week saw E.Factor hosting their Measuring Success event.

E.Factor is a relatively new online social networking-site that has already gone global, with a rapidly growing membership of business people and investors.

by Jake Hird 27 November 2008 10:30am 2 comments