Jeff Molander

Jeff Molander (@jeffreymolander / www.jeffmolander.com) is the authority on making social media sell for business owners and marketing executives. He's a corporate trainer, professional speaker, author and accomplished entrepreneur having co-founded the Google Affiliate Network in 1999.

His book, Off the Hook Marketing: How to Make Social Media Sell for You, (www.makesocialsell.com) is first to offer a clear path to make things like friends, followers and blogs produce leads, sales and subscribers.

Jeff is adjunct marketing faculty at Loyola University’s school of business. He speaks to private audiences like Petrobras (Brazil’s energy company), Basics Office Supplies (Canada) and public audiences across the globe.

How to make Twitter sell

Remarkably savvy social sellers like Avaya are converting individual tweets into $250,000 in sales. The company realises that the answer to selling with Twitter is rooted in discovering conversations that are worth having.

And conversing in ways that generate questions that Avaya's products/services can answer. Here's how you can too.

by Jeff Molander 27 January 2011 11:50am 7 comments

How restaurants are selling with social media

Restaurants are driving paying customers into stores using Facebook and tracking ROI to the penny. And here's how...

by Jeff Molander 07 December 2010 10:44am 16 comments

Marketers are translators

In 90 seconds I present my case for digital marketing leadership: Marketers are translators.

They're no longer artists who deliver messages, they're interactive, experiential shepherds that discover need as it evolves in real time.

by Jeff Molander 13 July 2010 19:46pm 4 comments

Publish, engage, sell with 'ethical bribes'

Leading marketers are investing in a NEW approach to creating sales and leads. Are you? Here's what it is and how you can.

by Jeff Molander 05 May 2010 09:03am 5 comments

Three things you can do tomorrow to create sales: Part three

marketing questions to ask

I'm back with more tips on creating sales and meaningful outcomes using digital marketing, starting tomorrow.

Here's a technique that is creating better results for trail-blazing companies. Follow me...

by Jeff Molander 28 April 2010 09:48am 3 comments

Three things you can do tomorrow to create sales: Part two

Together, we're creating better results from emerging digital tools by changing our expectation and practice of Web marketing itself.

I'm back with more details on improving sales, tomorrow, in three easy steps.

by Jeff Molander 19 April 2010 09:17am 2 comments

Three things you can do tomorrow to create sales

E 3 sprouting ideas ver wonder if emerging tools like Twitter and Facebook are just glorified ways to distribute coupons or links to white papers? If you want better results from emerging digital tools it's time to change your expectations, and the way you practice web marketing.

Here's how to start improving results, tomorrow, in three easy steps.

by Jeff Molander 15 April 2010 09:41am 5 comments

Create social media results with utilities

Today I'll begin to reveal how service-focused businesses can move forward and realize tangible, meaningful returns using social media & mobile marketing. Results like leads, sales and increased customer value that creates loyalty.

Here's how in two words: Build utility.

by Jeff Molander 31 March 2010 12:00pm 2 comments

How banks can use social media and mobile apps

How are leading banks applying social media and mobile devices in ways that drive revenue and customer value? Spain's BBVA provides an excellent example of how this can be done.

Here's a look at how they're creating qualitative outcomes for customers and profits for themselves, and how you can too...

by Jeff Molander 22 March 2010 12:21pm 5 comments

How independent retailers are selling in a tough, new economy

Online and offline, retail has never seen such tough times before. Veteran entrepreneurs are saying retailing itself has fundamentally changed, and forever. Yet some exceptional small-to-mid sized retailers are surviving. Some are thriving.

I decided to find out how this could be in such a down market by interviewing one of the brightest stars in U.S. retail. Surprisingly, what separates the winners from losers isn't what you'd expect.

by Jeff Molander 10 August 2009 10:27am 0 comments