Linus Gregoriadis

Research Director at Econsultancy.

UK Research Director at internet research and training company Econsultancy.

Econsultancy, which has offices in London and New York, is a community-based publisher offering analysis and insight about digital marketing and e-commerce to 100,000 registered users.

Q&A: Ari Paparo of AppNexus on real-time bidding and yield optimization

Ari Paparo, Senior Vice President of Product for real-time ad platform AppNexus, gave an engaging talk at last month's AdMonsters conference in London about real-time bidding and 'Yield Management 3.0'. After his presentation, we asked the former product leader for DoubleClick and Google some more questions about the impact of RTB and plans for AppNexus expansion into Europe.

by Linus Gregoriadis 04 August 2011 15:30pm 1 comment

Calling all UK affiliates: the 2011 Affiliate Census is now live

In partnership with A4u, Econsultancy has this week launched the 2011 Affiliate Census, which is aimed at shining a spotlight on the affiliate publishers who drive billions of pounds in revenue for advertisers every year.

by Linus Gregoriadis 26 July 2011 11:24am 1 comment

Choosing attribution technology - five things to consider

Econsultancy's first Marketing Attribution Management Buyer's Guide looks in detail at this fast-growing market, with profiles of the leading players and tips for those looking for a supplier.

Here, we outline five of the most important considerations for those looking for an attribution vendor.

by Linus Gregoriadis 06 June 2011 14:45pm 3 comments

Poor online experience costing business billions

Companies are losing out on billions of dollars and pounds in revenue due to a poor online experience, according to research published today by Econsultancy and Tealeaf. A global survey of more than 500 businesses for the Reducing Customer Struggle report found that companies able to quantify site abandonment estimate they are losing the equivalent of 24% of their annual online revenue due to a bad website experience.

by Linus Gregoriadis 02 June 2011 13:00pm 6 comments

Vendors stake claim for marketing attribution business

Attribution is one of the hottest topics in the world of digital marketing at the moment. As more companies try to tackle this area, Econsultancy has this week published a Marketing Attribution Management Buyer's Guide, with a focus on market trends and the main players in this sector.

by Linus Gregoriadis 31 May 2011 13:10pm 1 comment

Debenhams wins award as affiliate marketing gets more integrated

The a4uAwards were held in London last night and it was great to see some excellent case studies in multichannel marketing among the winners. As usual, Econsultancy was represented on the judging panel. Among those picking up gongs at the annual UK performance marketing industry 'Oscars' was Debenhams for its in-store voucher redemption campaign.

by Linus Gregoriadis 18 May 2011 14:30pm 0 comments

Focus on conversion rate optimization drives MVT market

Econsultancy has today published its first Multivariate Testing (MVT) Buyer's Guide to reflect the growing interest in testing technology and conversion rate optimization. Below is an outline of the main trends in this market, which are covered in much more detail in the report.

by Linus Gregoriadis 11 May 2011 12:00pm 2 comments

Q&A: James Gurd on running a successful e-commerce ITT

E-commerce consultant James Gurd is the author of Econsultancy's new report entitled How to Run a Successful E-commerce ITT which is aimed at e-commerce managers. The report, which will also interest vendors and agencies, goes into great detail about the whole Invitation to Tender process. Here, he answers some questions about the report and what drove him to write it.

by Linus Gregoriadis 13 April 2011 11:22am 0 comments

Shortlist for a4uAwards announced

We are pleased to announce the shortlist for the a4uAwards for affiliate and performance marketing taking place in May. A total of 25 awards will be announced at the London ceremony which will be hosted by comedian Rufus Hound.

Having myself helped to judge more than 100 of the award entries, I can testify to a higher standard than ever.

by Linus Gregoriadis 17 March 2011 12:22pm 2 comments

Digital helps to feed comeback of offline marketing

Econsultancy's Marketing Budgets 2011 Report tells a familiar story of increasing digital marketing budgets, but a much more nuanced picture is emerging beyond the usual mantra that digital budgets are increasing at the expense of 'traditional' marketing.

The findings also challenge the orthodox view that digital is perceived as more measurable than offline.

by Linus Gregoriadis 23 February 2011 11:25am 2 comments