Lisa Wood

As Head of Marketing for a banking brand with a difference, Lisa's role is wide and varied. However, her key challenges for 2013 are to increase consumer awareness of the bank in a challenging budget and external environment and build the bank's challenger reputation in the field of customer service a multi-channel world.

How understanding social typology can help marketers

Over the past couple of months first direct has conducted a research programme designed to identify different personality types through social media.

We questioned around 1,500 UK adults on their behaviours and attitudes towards social media. From the results we were able to identify 11 measurably different types of user.

Marketing vs. inertia: how to make sure marketing wins

In September 2012 the UK Payments Council released a report stating that in the year prior to May 2012, only 2.5% of consumers surveyed had switched bank.

Not just that, but 88% hadn’t even considered switching.

Not necessarily a surprising statistic, banking is a system with a lot of inertia on behalf of the customer and a lot of friction on behalf of the banks.

Banking, social media, regulation and risk

A colleague passed something on to me last week: HootSuite’s CEO Ryan Holmes' quote on social in regulated industries – “For highly regulated sectors like finance, social media can be a legal minefield”.