Matt Owen
Matt Owen is Head of Social Media at Econsultancy. He looks after Econsultancy’s global social media strategy and architecture, where he has led community engagement and growth since 2010.
Matt has a background in music, film and television in addition to marketing, and was instrumental in building the UK's largest entertainment blog network before moving into dedicated social management and strategy for one of the world's largest business schools before joining Econsultancy. He has a particular interest in social measurement and organizational integration.
In addition, he works with a community of 200,000+ digital marketers daily across a variety of social channels and has written best practice guides for popular social platforms. He contributes regularly to the Econsultancy blog, industry titles and makes regular appearances at events and conferences.
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There are loads of ways to stand out on social media platforms, but frankly nothing beats due diligence and knowing what the hell you’re doing does it?
I spend a lot of time monitoring all of Econsultancy’s social feeds, and there are a number of small mistakes that I see pop up regularly.
They’re all easy to remedy and fixing them will make your social posts look cleaner, tidier and all-round more professional.
With that in mind, here’s one tip for each of the major platforms that you can use every single day...
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by Matt Owen
12 December 2012 10:25am
14 comments
We've been somewhat surprised recently by Pinterest. While the platform has grown at a phenonmenal rate it probably isn't the first place you'd expect a fairly niche business like Econsultancy to succeed.
However, since starting our boards there, we've seen some very good referral numbers and even a few final-touch conversions, so I thought it was time to dig a little deeper and see how we could make the most of the platform going forward.
As such I've recently been trawling the net in search of measurement tools and it turns out there are already quite a few. Here, I've compiled five dedicated Pinterest tools that can help you make the most of your audience there...
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by Matt Owen
09 November 2012 10:39am
6 comments
Earlier this month, The Atlantic posted a fascinating article on social media referral traffic.
In it, Atlantic senior editor Alexis Madrigal makes some bold claims about the history of the web and the way that we consider social traffic, coining the phrase ‘Dark Social’ in the process.
It’s a great post and I urge you to check it out, because in many ways I agree with Alexis’ sentiments, although I feel that this may not be quite the huge revelation it's been made out to be.
Here, I'd like to take a closer look at this and the relative importance and attribution of this traffic....
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by Matt Owen
29 October 2012 11:21am
4 comments
If there’s one thing guaranteed to get Facebook page owners riled up, it’s a change to the Edgerank algorithm. This month complaints have been springing from every corner of the world’s largest social network about the latest tweaks (and frankly, why should I be any different?).
Over the past weeks I’ve been watching our page reach figures fall... and fall... and fall... with Facebook’s latest changes putting severe limitations on the amount of organic content that we can serve to our followers.
I try to make sure the Econsultancy page follows the moving best practice goalposts, so in order to understand the situation and try to arrest the decline, I decided to try out a series of promotions to gauge their effectiveness.
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by Matt Owen
18 October 2012 11:13am
59 comments
Despite its no-nonsense, all-business remit, LinkedIn isn't afraid of cutting a dash in the office and has updated its image in a number of ways recently.
Unlike the changes we’re seeing on some other social networks, LinkedIn’s have all been genuine improvements which put functionality and community first.
This week saw major changes to a feature that’s previously been rather frustrating for managers: Company pages.
LinkedIn has always concentrated on putting the individual first, so building a unified company presence on the site has had unique challenges in the past. Hopefully this makeover will give companies a chance to give their branding a more dynamic presence.
Having just updated Econsultancy’s LinkedIn page, I thought it would be good to run through the major changes and look at ways to optimise your business page on LinkedIn...
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by Matt Owen
08 October 2012 10:41am
15 comments
The social media landscape changes at such a pace that it’s nigh-on impossible to keep up with all of the various tools and platforms that emerge.
With that said I do try to keep abreast of new developments and over the past few weeks have begun using a variety of free tools which may have slipped under your radar.
,I thought it would be useful to run through a few of them here. If you have any new favourites then please do add them in the comments below as well.
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by Matt Owen
27 September 2012 10:28am
9 comments
Last week we released the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing, looking in detail at the current state of social media measurement.
While 69% of marketers surveyed reported that social has a measurable impact on PR and analytics, and many felt that it gave huge boosts to brand recognition, it is also clear that a large number of companies are still struggling to identify clear social attribution.
The truth is, measuring a direct return from social activities is often fairly straightforward, but focusing on this may be clouding your ability to measure what's really important.
Let's take a closer look at Econsultancy's social channels and I'll explain what I mean.
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by Matt Owen
12 September 2012 11:07am
5 comments
This week I was kindly invited to appear on Bloomberg TV to talk about a subject which hoves into my line of vision on a fairly regular basis recently, the use of social media in the financial sector, and in particular by CEOs.
Unfortunately there was some rather large, Bob Diamond-shaped news breaking at the same time, so I didn’t have the chance to explore the subject in as much depth as I’d have liked.
Time for a blog post...
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by Matt Owen
05 July 2012 10:56am
11 comments
We're not generally ones to blow our own trumpets here at Econsultancy, but last week our main Twitter account (@Econsultancy, feel free to follow us!) sailed past the 100,000 followers mark.
That's quite a milestone in anyone's books, so I decided to take a closer look at our followers, who they are and what they do (and of course, what they're worth... ).
It turns out, there are a LOT of facts and figures flying around that are fascinating to look at, and what better way to compile them than in that most tweet-worthy way: An infographic.
We'd also like to say thanks to everyone there for helping us get to this point, we've learned a huge amount about every aspect of our business thanks to your feedback and had a great time along the way.
Anyway, enough gushing, check out the stats!
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by Matt Owen
27 June 2012 11:40am
22 comments
Last week we hosted our annual Future Of Digital Marketing (FODM) conference in London.
One of the things that makes FODM unique is the focus on the practical future. Newly formed ideas and technology that you can actually put to use straight away.
This year was no different, and while there was a certain amount of theoretical future gazing (takes a bow, haptic contact lenses!)the buzz on Twitter focussed on the practical, with a number of interesting stats and concepts grabbing the lion’s share of ReTweets
I make a point of monitoring the tweet action at all our events as it provides great insight into the discussion points that really matter to attendees.
This year, mobile technology, integration and personalisation were all recurring themes. Let's take a look at these in a bit more detail:
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by Matt Owen
19 June 2012 09:56am
10 comments
