Ryan Sommer
A Silicon Valley native and PR professional with a tech writing background, specialized in consumer web launches, product review programs, social media momentum initiatives, and blog relations in U.S. and European markets.
Being at the forefront of social media PR, I understand SEO's "white hat" relationship with it very strongly, and I am well versed with new tracking and reporting methods that come along with it.
In 2010 I relocated to the UK in order to work as part of global marketing team for a consumer web product, and I have worked in London ever since through freelance consulting to the burgeoning startup scene and with the digital marketing intelligence community Econsultancy.
Specialties: Branding, identity, community building, community relations, market research, social media relations, user acquisition, web browsers, mobile, desktop software, social networking, web standards, open source, identity/OpenID, design, music, gadgets, blogging, SEO, content marketing
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Backed By Yammer’s David Sacks, fresh launched a site for verified consumer gadget reviews last month.
We recently spoke with the team to find out more about their plans.
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by Ryan Sommer
27 March 2013 17:10pm
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If you work in search, PR or content marketing, you may have experienced an alarming drop off in Google Alerts recently.
Search pioneers and industry specific verticals that rely heavily on tracking competitors via Google Alerts have recently noticed the feed slow to a trickle of what it used to be, but the show must go on!
So, here are some ingenious alternatives from the experts to keep you plugged in.
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by Ryan Sommer
21 March 2013 16:37pm
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To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I've rounded up four examples of innovation and digital marketing excellence cited by judges over the course of our Q&A series with them.
The Digitals celebrate, recognise and award excellence in digital marketing and ecommerce.
The awards will draw the best of the best from around the globe, and with extended entires your submission can still make the cut if you get it in before the new deadline of March 26!
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by Ryan Sommer
18 March 2013 11:52am
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Much to the dismay of news junkies everywhere, Google recently announced the planned axing of its popular popular RSS reader.
Here is the most extensive list you will find of alternative RSS aggregation and reading platforms.
Spot any we missed? Let us know below...
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by Ryan Sommer
15 March 2013 11:34am
25 comments
Since launching over ten years ago, LinkedIn has grown from a Silicon Valley phenomenon and niche social network for business to a content powerhouse that makes corporations drool for its demographic data and targeted advertising capabilities.
Fortunately for marketers, the growth of this social giant also means dedicated networks, segmented by industry, hosting expert blog posts, forums (in the form of LinkedIn Groups) and even a dedicated news stream that can drive millions of pageviews much like the early days of Digg and current Reddit army.
Here are three tips on how to engage with content and track effectively from my conversations with LinkedIn representatives.
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by Ryan Sommer
14 March 2013 14:28pm
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Paid search is 'always-on' and a numbers game that needs to be aligned with your offline marketing strategy to reap maximum rewards.
In our recent Paid Search Best Practice Guide, which includes over 300+ pages of tips and best practice, we outline how these ads can support cross-channel marketing campaigns.
Read on for three tips from contributor Chris Camacho, Head of Paid Search at Starcom MediaVest Group.
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by Ryan Sommer
20 March 2013 13:32pm
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Alun Williams, Digital Director Europe for TUI Travel, is an "unashamed and self confessed hardcore ecommerce practitioner." As a judge for The Digitals this year, Williams is holding UX close to his heart.
Read on for why the right user experience improves the bottom line commercially, and don't forget entries close Wednesday this week. Here is how to enter.
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by Ryan Sommer
12 March 2013 12:52pm
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So many great insights have been gleaned from speaking to The Digitals judging panel prior to the main event in June.
Here Olivier Binse, Director Strategy Telecoms and Media at Deloitte, shares his views on how we are moving from "mobile first" to "mobile only"and what digital transformation means in context to the The Digitals.
If your company or client is doing great things bridging the gap between online/offline through mobile, or indeed in any aspect of digital, remember you need to submit your work before the March 13 deadline.
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by Ryan Sommer
08 March 2013 12:23pm
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We've been hearing lots of great advice and best practice from speaking to The Digitals judging panel prior to the main event in June.
Here Amaze CEO Natalie Gross talks about Burberry's multichannel approach to the High Street as well as how Amaze approaches digital excellence.
If your company or client is doing great things bridging the gap between online/offline through mobile, remember you need to submit your work before the March 13 deadline.
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by Ryan Sommer
07 March 2013 14:28pm
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Plenty of great of advice has been coming to us in the form of Q&As we are hosting on the blog to promote our industry awards showcase The Digitals.
Here Grant Arnott, Managing Director of The Media Pad, explains (among other things) how the porn industry (content aside) has led the way in digital for some time!
More tips from judges on how to make your award entries stand out are on the way..
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by Ryan Sommer
05 March 2013 22:03pm
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