Tom Albrighton

I’m a copywriter based in Norwich, UK, trading as ABC Copywriting. I’ve been writing and editing professionally for 17 years, first in publishing houses and design studios since 2005 as a freelance. Most of my work is now online, and often includes SEO. I do a lot of B2B, some B2C and also some speciality work like academic editing. I blog here and tweet here.

The subjective web and digital marketing

The subjective web is the web we create for ourselves through customisation and personalisation. But is it all good news for marketers?

by Tom Albrighton 21 June 2011 13:36pm 2 comments

The five stages of content-marketing grief

Getting to grips with content marketing can be traumatic. Learn to recognise where your client is in the process with this handy guide.

by Tom Albrighton 13 June 2011 10:13am 5 comments

Are we in a social media bubble?

In the years before the financial crisis, we saw asset values rocketing, a host of new buzzwords appearing and a shared conviction that growth would be eternal. So how is that different from social media right now?

by Tom Albrighton 26 April 2011 11:18am 20 comments

Six problems with social search

While social signals seem to reflect the human value of a page, they could also bring a host of potential biases and distortions.

by Tom Albrighton 28 April 2011 09:51am 17 comments

Aiming content at competitors

Some brands, by their nature, find it hard to build a social profile and reap the SEO benefits. One way round this is to build a community of peers and competitors rather than customers.

by Tom Albrighton 07 April 2011 11:01am 6 comments