Posts tagged with '2010 USC Annenberg Digital Future Study'

You won't pay for Twitter. So why should advertisers?

It's no secret that social media and a subscription business model doesn't exactly go hand and hand. There's a reason that the world's most popular social media websites are free to use.

But just how difficult would it be for a company like Twitter to charge its users? According to the 2010 USC Annenberg Digital Future Study (PDF), zero percent of users polled indicated that they'd be willing to pay for Twitter. That makes finding a way for newspapers to charge for their websites look like a walk in the park.