Posts tagged with 'adidas.tv'
The beer run ran its course, but it was an interesting - not to mention expensive - experiment. Anheuser-Busch has finally pulled the plug on Bud.TV, the online beer video destination featuring original humor content.
The announcement follows on the heels of news that Adidas plans a very similiar venture.
Launched to great fanfare and media attention just after the 2007 Super Bowl, at a cost of some $15M, Bud.TV featured an unbranded mix of humor and reality original content targeting just who you'd think: a young male demographic. Anheuser-Busch had hoped for upwards of 2M unique visitors per month, but a cumbersome registration process, intended to weed out underage traffic, proved a formidable stumbling block. All too often, legal age visitors were blocked by the process.