Posts tagged with 'adoption'
When it comes to digital marketing channels, social media seems to capture more of the spotlight than search and email.
Yes, less is spent on social, but social is far more exciting, which explains why marketers love talking and writing about social.
Few dispute the importance of social media today, but a Pew Internet survey conducted in May 2011 and released yesterday is a reminder of why marketers shouldn't let social become too big a distraction.
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by Patricio Robles
10 August 2011 14:34pm
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