Posts tagged with 'adspend'
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include email marketing ROI, Twitter hashtags, user experience testing, global adspend, The Rolling Stones and Google Shopping.
For more digital marketing stats, check out our Internet Statistics Compendium.
Figures released today from the IAB show that UK online display advertising spend has surpassed £1bn for the first time, marking 13.4% growth for 2011.
This was included in the association’s bi-annual report, conducted by PricewaterhouseCoopers (PwC) which also states that total internet adspend has grown 14.4% to £4.8bn in 2011, up £687m year on year.