Posts tagged with 'Alcoholic drinks'
Several major alcohol brands have announced plans to establish a common set of standards that will allow them to self-regulate marketing campaigns across the EU.
The Responsible Marketing Pact – which includes Diageo, Carlsberg, Heineken and Bacardi – will work with the Word Federation of Advertisers to agree standards for responsible advertising.
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by David Moth
16 April 2012 12:00pm
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