Posts tagged with 'Amazon on Demand'

TV rentals: will Amazon's pricing trump Apple's brand?

Looking to watch the latest episode of your favorite TV show? Apple wants to rent it to you. Yesterday, the Mountain View-based company unveiled the latest incarnation of Apple TV. And like most of Apple's newest consumer electronics devices, behind the hardware is a business model to move content.

In addition to $4.99 high-definition movie rentals, Apple TV offers up 99 cent rentals of popular television shows from Fox and ABC. But will Apple TV do for television shows what the iPod and iTunes did for music? That may depend on how Apple deals with the competition. If the counter attack Amazon has already launched is any indication, the competition may be pretty fierce.