Posts tagged with 'Amazon on Demand'
Looking to watch the latest episode of your favorite TV show? Apple
wants to rent it to you. Yesterday, the Mountain View-based company
unveiled the latest incarnation of Apple TV. And like most of Apple's
newest consumer electronics devices, behind the hardware is a business model to move content.
In addition to $4.99 high-definition movie rentals, Apple TV offers up
99 cent rentals of popular television shows from Fox and ABC. But will
Apple TV do for television shows what the iPod and iTunes did for
music? That may depend on how Apple deals with the competition. If the
counter attack Amazon has already launched is any indication, the
competition may be pretty fierce.