Posts tagged with 'Amazon'
Customer reviews are a hugely important in ecommerce for improving your conversion rate, and can lead to an uplift of 18% in sales.
Research has shown that 61% of customers read online reviews before making a purchase decision and 63% of customers are more likely to make a purchase from a site that has user reviews.
Annoyingly though, customers generally can’t be bothered to leave their feedback. As such you need to find ways of encouraging your customers to leave their feedback without coming across as desperate.
It’s a topic we’ve previously touched on in posts looking at how to organise ecommerce product reviews and how to optimise reviews for higher conversion rates.
And here are 10 tips to help you drive up the number of reviews on your site...
It's been a slow week for marketing stats, but even so here are some of the best we've seen.
Stats include Boxing Day ecommerce traffic, mobile sales and conversions from Affiliate Window, a record week for app downloads and sales data from John Lewis, Amazon and Next.
For more digital marketing stats, check out our Internet Statistics Compendium.
Amazon may be the world's online consumer retail giant, but don't let that fool you: the company isn't content with being the Walmart of the web.
Already, Amazon has become a leading player in the cloud computing space, and in 2013, it's coming to Madison Avenue, perhaps in a big way.
It’s a common sight to see Amazon perched at the top of consumer satisfaction surveys thanks largely to its speedy delivery and massive product range.
But a new survey suggests that it’s not just Amazon that’s delivering an excellent online shopping experience.
In fact, the Nunwood report shows that supermarket customers gave the online experience scores which were higher by an average of 3.9%.
Across the wider non-food retail sector, customers that had interacted with a brand purely online gave the experience on average a 5% higher score than those who had experienced the same brand purely in-store.
Thanks to the rise of online shopping, Cyber Monday is now arguably just as big a cultural institution as its cousin, Black Friday. And it's only getting bigger: with Black Friday online sales topping $1bn for the first time ever, analysts are predicting that when retailers are done counting, this year's Cyber Monday may produce more than $1.5bn in sales.
Naturally, that has companies looking to cash in. But the deals aren't just limited to traditional holiday shopping fare like clothing.
Is the future of commerce social? It depends on who you ask, and the answer is likely to be based on where you look.
Despite Facebook's massive audience, for instance, f-commerce has not panned out for many brands. Pinterest, on the other hand, has obvious potential.
One thing is indisputable, however: brands continue to invest in their social presences, and challenges notwithstanding, many are still trying to figure out how to convert social to sales and track the process.
A growing number of retailers are looking at omni-channel strategies, and for obvious reasons, those with physical storefronts have an easier path. But that doesn't mean that online retailers can't play the omni-channel game, or need to go brick-and-mortar to get in it.
Case in point: Amazon.
A number of well-known retailers are making basic mistakes with postcode validation which could be increasing their checkout abandonment rates.
Users are prone to make errors when completing web forms, and anticipating and dealing with common errors can minimise the risk that user frustration will lead to them abandoning the checkout.
I'll look at one common error, which many sites fail to account for. An oversight which may be increasing their checkout abandonment rates...
The $329 iPad mini may be selling like hotcakes, but that isn't fazing one of Apple's biggest competitors in the tablet market. According to Amazon, the Kindle Fire HD has not only survived the launch of a smaller, cheaper iPad, it's actually thriving.
That may suggest that the iPad mini and Kindle Fire HD aren't really competing with each other, but don't tell that to Amazon. The online retail giant thinks that the iPad mini is a juicy target and is using its homepage to prove the point.
Argos has announced plans to reposition itself as a ‘digitally-led business’ in the face of falling sales and profits.
The new plan, which will cost around £300m over the next three years, involves reducing the emphasis on catalogues as well as closing or relocating 75 stores.
Our new report, How The Internet Can Save The High Street, looks at how brick-and-mortar stores can use digital channels to help drive sales, and it’s not difficult to see why Argos views digital as the way forward.
In the 26 weeks to the beginning of September Argos' multichannel increased to 51% of total sales, while online ‘check & reserve’, at 30% of total sales, remains the fastest growing channel.
Furthermore, mobile shopping represented 7% of total sales, contributing in excess of £100m of sales in the period despite the fact that Argos doesn’t have a transactional mobile site.