Posts tagged with 'Amazon'
Amazon is the master of online retailing, and is proving that it's capable of making it easy for consumers to find and buy whatever they're looking for across digital channels.
But don't let Amazon's ecommerce dominance fool you: the company's ambitions extend well beyond simply selling product. Increasingly, the company is looking to take advantage of its position to extend its reach into new markets, including, now, advertising.
Along with eBay, Amazon was one of the first brands to see the early potential of mobile commerce and is now leading the way in terms of innovation and mobile sales.
Its mobile site and apps have been a huge success and helped it to both maintain its dominance of e-commerce and extend its market reach.
Part of Amazon’s success on mobile is obviously attributable to its reputation as a trustworthy online retailer, but that doesn’t tell the full story. Other well-known brands haven’t adapted to m-commerce with the same urgency or focus on user experience and are now playing catch up.
So here we look at 12 reasons that have contributed to Amazon’s success in m-commerce...
A recent study looking at which retailers offer the best multichannel customer experience found that consumers liked the fact that Amazon synchronises its shopping basket across its desktop site and mobile app.
So, if you add a DVD to your shopping basket online it immediately adds it to the app as well. This makes perfect sense, and fits with the way people research and switch between channels.
It’s a feature that is quite easy to miss, but is a great example of offering the customer a consistent experience across different channels rather than viewing desktop and mobile in isolation.
To find out whether or not it is common practice, I looked at the iPhone apps for eight other retailers to see whether they offer the same function...
Selling products online can be a lucrative business, but it's typically not an easy one, particularly for small merchants. While the internet helps address some challenges, like finding customers, margins can be tight and merchants often struggle with cash flow.
Enter Amazon, the 800-pound gorilla of ecommerce. Already a significant source of sales for some merchants through its Amazon Marketplace, the Seattle-based company is now positioning itself to be an even larger fixture in the lives of many businesses with the launch of a service called Amazon Lending.
Reviews are a great way to increase your conversion rate but the reason we see them fail to have an impact is often down to execution.
The efficacy of reviews depends on the system design i.e. how the reviews are rated, the ease of rating, how they are displayed.
One reason people resort to reviews is to reduce risk and avoid post purchase regret.
This article looks at the contrast between a weak and strong review, and provides three simple questions you should ask to strengthen your product reviews and close more sales.
At Econsultancy we often write about how you can experiment with different types of content with your marketing efforts so we thought we'd take our own advice and try our first Google Hangout: Finding Your Relevance with Email. We will be streaming this through our YouTube channel this Thursday, September 20 at noon EST.
In short, our Google Hangout will be like a conference panel, except no one needs to travel. It will feature:
- Nicole Delma, Director of Email Marketing of J. Crew
- Donald Parsons, Director of Global Email at Amazon
- Morgan Stewart, co-founder and CEO of Treadline Interactive
- And our own Stefan Tornquist, VP of Research, who will be our moderator
This session came about as we believe marketers are numb from hearing that they need to be relevant. Combat that by joining our experts to discover their secrets in creating email that is appointment viewing in the inbox.
Keep your marketing simple, and – trust me – consumers will engage. In a technology landscape that’s continues to morph and grow more complex by the day, remember to keep your value proposition clear to users.
Focus on simple. Focus on consumers. Focus on creating usefuland compelling advertising that is in the interest of consumers.
It's the world's largest e-commerce retailer, yet Amazon breaks all the established rules.
So just how does Amazon get away with it?
It's a surprise to very few brands that when you spill a bunch of oil, treat your customers like crap or put your foot in your mouth, there's a decent chance the social mediasphere is going to react.
Social media firestorms are a headache for brands and a boon for PR firms and agencies well-versed in responding to crisis. And with use of social media platforms only growing, they're not likely to go away any time soon.
But not all social media firestorms are the same.
Amazon's first Kindle devices may have been ereaders, but with the Kindle Fire, Amazon is neck deep in the tablet world.
Previous research has found that tablets are popular gaming devices, so it's no surprise that Amazon is interested in making sure its app store is filled with compelling games.