Posts tagged with 'Anchor Intelligence'

Just how sophisticated is click fraud? You may not want to know

Click fraud is a real problem for advertisers. Not many deny that. But just how big of a problem is it? If you listen to companies providing PPC advertising services, it's manageable. They've got things under control.

But a click fraud ring recently uncovered by click fraud monitoring firm Anchor Intelligence may lead you to believe otherwise. The size of this ring is remarkable: it employed over 1,000 people, 10,000 websites and 200,000 IP addresses. All told, Anchor Intelligence reports that it generated $3m worth of fraudulent clicks in a two week period of time before it was discovered.