Posts tagged with 'ASEAN'
South-East Asia is alive with opportunity.
Phenomenal economic growth coupled with a rapid spread of access to the internet and proliferation of mobile devices means that it's a region hungry for content.
But despite massive growth and enthusiasm for social media and content, surprisingly few organisations are grasping the opportunity to engage with the incredible number of predominantly young, tuned-in people across the region.
For this reason, Econsultancy’s new best practice guide on content marketing in South-East Asia highlights not only the opportunities for organisations, but also best practice they should follow to maximise their chances of success in this area.
Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on its the second Digital Cream Singapore event for senior client-side digital marketers held in November.
Key issues for those attending were the lack of resources and skills, and the challenge of creating mobile-ready environments.