Posts tagged with 'Bayern Munich'
Bayern Munich’s marketing team scored an own-goal by tricking fans into ‘liking’ them on Facebook with the promise of a “spectacular new signing.”
However, instead of unveiling a “new offensive player”, the club admitted it had duped its fans and was instead launching a new app.
Bayern had said on its website that a new striker would be unveiled on Facebook at 2pm on Thursday – to view the proceedings fans had to log on and ‘like’ the club’s official page.
Read more...
by David Moth
30 January 2012 10:58am
11 comments
